Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.
We’re off to Cannes – but what are we doing there? Get the latest news here.
Lester has had a glittering career at agencies and clients across the APAC region… and he throws a mean frisbee too.
Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.
The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more…
The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands’ blockbuster ads fare in testing?
Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.
The ten most interesting new ads on Ad Ratings in March, featuring Hershey’s, CapitalOne, Apple, and more.
Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,
The left and right brain don’t do different things – they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.
Murder At Marketing Manor! Marketing Effectiveness is the victim – but who’s to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).
A short video presentation by Glaucia Marques and Alice Arnould from the NewMR APAC day – which Asian beer brand has the strongest distinctive assets?
Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist’s book lays out how the hemispheres really work – and the implications are huge.
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.
How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.
Our System1 Ad Ratings service tests over a thousand ads a month – here are the most interesting hits and misses from January’s new campaigns.
Congratulations to Microsoft, whose “We All Win” topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up…
Not every Super Bowl ad gamble pays off – here are five weird ads from this year’s event and how they fared in our tests…
The ads that top our Super Bowl rankings are a snapshot of trends in advertising this decade.
Is there a point to Super Bowl teasers, or is it just the ad industry talking to itself? Our scores shed some light…
This year we sent some UK clients roasted insects in the post – a nod to a growing food trend. But will the mainstream UK public ever accept it?
2018 was a hell of a year for marketing. Our most popular posts tell the story.
29 years after launch, Hershey’s Christmas ad remains an emotional monster. How does it perform today, and what makes it so good?
It wasn’t a vintage crop of Christmas ads in 2018 – we explore the reasons why.
As the dust (or snow) settles on the Christmas ad showdown, we look at the themes and trends which worked in 2018.
TBC
Our System1 Ad Ratings database contains over 27,000 ads (and rising) – it’s an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its range.
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.