Five Insights from the Superyacht (not)
Can Challenger Brands Use TV Well?
Ad Ratings Round Up: June 2019
Can Challenger Brands Use TV Well?
Which Ads Won the Women’s World Cup?
Testing In The Lions Den: The Toplines
Cannes Preview: Six Ads The Experts Pick To Win
A Stock Of Nudging Nuggets! 6 Things We Learned At Nudgestock 2019
Download Our Fluent Devices Case Study
Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.
Find Out About Our Cannes Lions Beach Event
We’re off to Cannes – but what are we doing there? Get the latest news here.
System1 Welcomes Lester Sualog As APAC MD
Lester has had a glittering career at agencies and clients across the APAC region… and he throws a mean frisbee too.
Testing In The Lions’ Den Preview
Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.
Ad Ratings Round Up: May 2019
The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more…
The Best Ads Since Sliced Bread?
The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands’ blockbuster ads fare in testing?
Ad Ratings Roundup: April’s Hits And Misses
Ad Ratings At IIEX: When Your Fluent Device Retires
Spike Up Your Life! Our Spike Score Explained
Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.
Ad Ratings Roundup – March’s Best And Worst New Ads
The ten most interesting new ads on Ad Ratings in March, featuring Hershey’s, CapitalOne, Apple, and more.
Robot Revolution: How Good Are AI Ads?
Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,
System1 At South By Southwest: Can Advertising Heal A Divided World?
The left and right brain don’t do different things – they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.
System1 At Impact 2019: Who Killed Effectiveness?
Murder At Marketing Manor! Marketing Effectiveness is the victim – but who’s to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).
The Power Of A Brand’s Distinctive Assets To Ensure Market Growth
A short video presentation by Glaucia Marques and Alice Arnould from the NewMR APAC day – which Asian beer brand has the strongest distinctive assets?
Divided Brain, Divided World
Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist’s book lays out how the hemispheres really work – and the implications are huge.
Heartwarmer Or Tear-Jerker? The Storyteller’s Dilemma
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.
Evolution And Emotion: The Roots Of Behaviour
How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.
The Best And Worst January Ads
Our System1 Ad Ratings service tests over a thousand ads a month – here are the most interesting hits and misses from January’s new campaigns.
Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner
Congratulations to Microsoft, whose “We All Win” topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up…
Super Bowl LIII: Take A Walk On The Weird Side
Not every Super Bowl ad gamble pays off – here are five weird ads from this year’s event and how they fared in our tests…
Super Bowl Flashback: Our Last Five Winners
The ads that top our Super Bowl rankings are a snapshot of trends in advertising this decade.
Ads For Ads?! Testing The Super Bowl Teasers
Is there a point to Super Bowl teasers, or is it just the ad industry talking to itself? Our scores shed some light…
A Brief History Of Polarisation
December’s Best And Worst New Ads
Will You Brand Love Me Tomorrow?
Why We Sent Clients Roast Crickets For Christmas
This year we sent some UK clients roasted insects in the post – a nod to a growing food trend. But will the mainstream UK public ever accept it?
The Best And Worst November Ads
2018: The Year In Review
2018 was a hell of a year for marketing. Our most popular posts tell the story.
Is This The Greatest Christmas Ad Of All Time?
29 years after launch, Hershey’s Christmas ad remains an emotional monster. How does it perform today, and what makes it so good?
The 2018 Xmas Ads: What Didn’t Work
It wasn’t a vintage crop of Christmas ads in 2018 – we explore the reasons why.
The 2018 Xmas Ads: What Worked
As the dust (or snow) settles on the Christmas ad showdown, we look at the themes and trends which worked in 2018.
Red Dread Redemption: Bodyform Busts Taboos
TBC