Boots Bets On Christmas Magic
The Brand Who Fell To Earth
The benefits of diverse advertising
The Serious Case For Humor
‘Big uplift’ in performance when diverse audience see themselves represented in ads
Guest Blog: Lessons on effective black representation in ads
It’s a boy in a dress, he’s making a mess, we gave it a test, were the public impressed?
Why are car ads running on an empty creative tank?
Press Release: Look out! Advertising’s effectiveness problem is staring us in the face, reveals new IPA publication from Orlando Wood
Meet the Test Your Brand Distinctive Assets Test
Why Brad Pitt is losing to Clooney in the coffee wars
Why Hotels.com Is Right To Keep Its Mascot
Test Your Brand Streaming Report: Netflix On Top But Disney Set For Growth
Say Goodbye to Brand Tracking As You Know It
Are Brands Missing A Trick With The Paralympics?
How brand and athletes’ made Tokyo the mother of all games
Have The Lions Lost Their Bite?
Cola Chameleon: Were Pepsi’s Hidden Logo Ads Effective?
Euros Final Winner
Aldi’s BBQ Ad Wins Free Spot During Sunday’s Euros Final
WhatsApp Send Their Message, But Is It Received?
How Will The HFSS Ban Change Food Advertising?
System1 Launches Test Your Ad
Stubble trouble: is EE’s spectacular new ad too scary?
Are Manchester United and their rivals paying the branding penalty?
Sage gets bossy in its latest campaign
Guinness showcases their iconic pint to welcome us all back to the pub
The pull of a pint
What were the most effective ads of Super Bowl LV?
Scaling up without screwing up
Don’t Mention The Virus! Why Covid Ads Were Christmas Turkeys
The Right-Brained Rise Of Kevin The Carrot
How did John Lewis 2020 Christmas ad fare?
Achtung! 5 key points from Orlando Wood’s new work
The Three Keys That Unlock Attention
Apple Unpeeled: What Can Brands Learn From Its Ads?
10 key takeaways from our webinar with Mark Ritson
A history of the pandemic in 16 ads
Brand Survival Kit: 5 Lessons for the Coming Recession