The Power Of A Brand’s Distinctive Assets To Ensure Market Growth

For the NewMR festival’s APAC day, System1ers Alice Arnould and Glaucia Marquez took to the (virtual) stage to make their debut presentation, focusing on distinctive assets. Asia Pacific markets are famously competitive and brands have to work hard to stand out in the marketplace and to make themselves easy to buy. Distinctive assets are their most powerful weapon.

In this short (3-minute) presentation, Alice and Glaucia introduce the concept and showcase the results from some self-funded work we did on markets in Asia – including in the beer category, where local giant Tiger proved itself a standout competitor.


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