Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time
Specsavers, “Cat with No Pulse”
A Laughing Matter: How to Use Humour in Advertising
Which Snacks will Take a Bite out of Market Share?
Tech Talk: Testing the Latest Consumer Innovations
Testing Un-beer-lievable Alcohol Concepts
US Nation’s Favourite 2021
Resolutions to Look out 2022: Resolution 3
Resolutions to Look out 2022: Resolution 2
Resolutions to Look out 2022: Resolution 1
Coke Truck Index
You’re a Marketer, Harry! The Magic of Effective Storytelling in Advertising
Test Your Brand: Booking Sites Get Stronger As People Plan Travel Again
Test Your Brand: Make Way For The Mouse
Boots Bets On Christmas Magic
The Brand Who Fell To Earth
The benefits of diverse advertising
The Serious Case For Humor
‘Big uplift’ in performance when diverse audience see themselves represented in ads
Guest Blog: Lessons on effective black representation in ads
It’s a boy in a dress, he’s making a mess, we gave it a test, were the public impressed?
Why are car ads running on an empty creative tank?
Press Release: Look out! Advertising’s effectiveness problem is staring us in the face, reveals new IPA publication from Orlando Wood
Meet the Test Your Brand Distinctive Assets Test
Why Brad Pitt is losing to Clooney in the coffee wars
Why Hotels.com Is Right To Keep Its Mascot
Test Your Brand Streaming Report: Netflix On Top But Disney Set For Growth
Say Goodbye to Brand Tracking As You Know It
Are Brands Missing A Trick With The Paralympics?
How brand and athletes’ made Tokyo the mother of all games
Have The Lions Lost Their Bite?
Cola Chameleon: Were Pepsi’s Hidden Logo Ads Effective?
Euros Final Winner
Aldi’s BBQ Ad Wins Free Spot During Sunday’s Euros Final
WhatsApp Send Their Message, But Is It Received?
How Will The HFSS Ban Change Food Advertising?
System1 Launches Test Your Ad
Stubble trouble: is EE’s spectacular new ad too scary?
Are Manchester United and their rivals paying the branding penalty?
