22 April 2022
Testing Un-beer-lievable Alcohol Concepts
3 February 2022
US Nation’s Favourite 2021
31 January 2022
Resolutions to Look out 2022: Resolution 3
24 January 2022
Resolutions to Look out 2022: Resolution 2
17 January 2022
Resolutions to Look out 2022: Resolution 1
20 December 2021
Coke Truck Index
10 December 2021
You’re a Marketer, Harry! The Magic of Effective Storytelling in Advertising
30 November 2021
Test Your Brand: Booking Sites Get Stronger As People Plan Travel Again
12 November 2021
Test Your Brand: Make Way For The Mouse
10 November 2021
Boots Bets On Christmas Magic
5 November 2021
The Brand Who Fell To Earth
3 November 2021
The benefits of diverse advertising
29 October 2021
The Serious Case For Humor
21 October 2021
‘Big uplift’ in performance when diverse audience see themselves represented in ads
20 October 2021
Guest Blog: Lessons on effective black representation in ads
15 October 2021
It’s a boy in a dress, he’s making a mess, we gave it a test, were the public impressed?
15 October 2021
Why are car ads running on an empty creative tank?
12 October 2021
Press Release: Look out! Advertising’s effectiveness problem is staring us in the face, reveals new IPA publication from Orlando Wood
22 September 2021
Meet the Test Your Brand Distinctive Assets Test
15 September 2021
Why Brad Pitt is losing to Clooney in the coffee wars
9 September 2021
Why Hotels.com Is Right To Keep Its Mascot
7 September 2021
Test Your Brand Streaming Report: Netflix On Top But Disney Set For Growth
1 September 2021
Say Goodbye to Brand Tracking As You Know It
26 August 2021
Are Brands Missing A Trick With The Paralympics?
23 August 2021
How brand and athletes’ made Tokyo the mother of all games
13 August 2021
Have The Lions Lost Their Bite?
3 August 2021
Cola Chameleon: Were Pepsi’s Hidden Logo Ads Effective?
12 July 2021
Euros Final Winner
9 July 2021
Aldi’s BBQ Ad Wins Free Spot During Sunday’s Euros Final
29 June 2021
WhatsApp Send Their Message, But Is It Received?
28 June 2021
How Will The HFSS Ban Change Food Advertising?
16 June 2021
System1 Launches Test Your Ad
2 June 2021
Stubble trouble: is EE’s spectacular new ad too scary?
27 May 2021
Are Manchester United and their rivals paying the branding penalty?
19 May 2021
Sage gets bossy in its latest campaign
18 May 2021
Guinness showcases their iconic pint to welcome us all back to the pub
29 April 2021
The pull of a pint
8 February 2021
What were the most effective ads of Super Bowl LV?
5 February 2021
Scaling up without screwing up
15 December 2020
Don’t Mention The Virus! Why Covid Ads Were Christmas Turkeys
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