A short video presentation by Glaucia Marques and Alice Arnould from the NewMR APAC day – which Asian beer brand has the strongest distinctive assets?
Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist’s book lays out how the hemispheres really work – and the implications are huge.
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.
How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.
Our System1 Ad Ratings service tests over a thousand ads a month – here are the most interesting hits and misses from January’s new campaigns.
Congratulations to Microsoft, whose “We All Win” topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up…
Not every Super Bowl ad gamble pays off – here are five weird ads from this year’s event and how they fared in our tests…
The ads that top our Super Bowl rankings are a snapshot of trends in advertising this decade.
Is there a point to Super Bowl teasers, or is it just the ad industry talking to itself? Our scores shed some light…
This year we sent some UK clients roasted insects in the post – a nod to a growing food trend. But will the mainstream UK public ever accept it?
2018 was a hell of a year for marketing. Our most popular posts tell the story.
29 years after launch, Hershey’s Christmas ad remains an emotional monster. How does it perform today, and what makes it so good?
It wasn’t a vintage crop of Christmas ads in 2018 – we explore the reasons why.
As the dust (or snow) settles on the Christmas ad showdown, we look at the themes and trends which worked in 2018.
Our System1 Ad Ratings database contains over 27,000 ads (and rising) – it’s an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its range.
We spent this week out in the desert at TMRE. Here are 33 notes, quotes and challenges from the blockbuster insights event.
Faster, cheaper, better, sharper, slicker… smaller? We took the pulse of insights at ESOMAR this week. Here’s what we learned.
What makes a great brand character? We use Fluent Devices examples to illustrate.
At this year’s TMRE, Brent Snyder and a major financial brand will present the results of a meta-analysis asking how effective emotional approaches in financial services advertising really are in driving growth.
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