The Power Of A Brand’s Distinctive Assets To Ensure Market Growth
A short video presentation by Glaucia Marques and Alice Arnould from the NewMR APAC day – which Asian beer brand has the strongest distinctive assets?
Divided Brain, Divided World
Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist’s book lays out how the hemispheres really work – and the implications are huge.
Heartwarmer Or Tear-Jerker? The Storyteller’s Dilemma
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.
Evolution And Emotion: The Roots Of Behaviour
How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.
The Best And Worst January Ads
Our System1 Ad Ratings service tests over a thousand ads a month – here are the most interesting hits and misses from January’s new campaigns.
Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner
Congratulations to Microsoft, whose “We All Win” topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up…
Super Bowl LIII: Take A Walk On The Weird Side
Not every Super Bowl ad gamble pays off – here are five weird ads from this year’s event and how they fared in our tests…
Super Bowl Flashback: Our Last Five Winners
The ads that top our Super Bowl rankings are a snapshot of trends in advertising this decade.
Ads For Ads?! Testing The Super Bowl Teasers
Is there a point to Super Bowl teasers, or is it just the ad industry talking to itself? Our scores shed some light…
A Brief History Of Polarisation
December’s Best And Worst New Ads
Will You Brand Love Me Tomorrow?
Why We Sent Clients Roast Crickets For Christmas
This year we sent some UK clients roasted insects in the post – a nod to a growing food trend. But will the mainstream UK public ever accept it?
The Best And Worst November Ads
2018: The Year In Review
2018 was a hell of a year for marketing. Our most popular posts tell the story.
Is This The Greatest Christmas Ad Of All Time?
29 years after launch, Hershey’s Christmas ad remains an emotional monster. How does it perform today, and what makes it so good?
The 2018 Xmas Ads: What Didn’t Work
It wasn’t a vintage crop of Christmas ads in 2018 – we explore the reasons why.
The 2018 Xmas Ads: What Worked
As the dust (or snow) settles on the Christmas ad showdown, we look at the themes and trends which worked in 2018.
Red Dread Redemption: Bodyform Busts Taboos
TBC
Finding Purpose: Where Is Your Brand Taking A Stand?
Sustainablity On The Agenda, From Asia To… Iceland
10 Insights From Ad Ratings
Our System1 Ad Ratings database contains over 27,000 ads (and rising) – it’s an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its range.
Purpose Marketing – Meet The Brand That’s Quacked It
Style Beats Science In The Fight For Haircare Stars
What The Fox? How One Brand’s Gross-Out Ads Misfired
Tech Rules The World – But You Wouldn’t Know It From The Ads
Critics Hate Diet Coke’s Latest Ads… Are They Right?
Electric Goes Audi – Spark Or Fizzle?
Chevrolet’s 4-Star Success Shows The Limits Of Authenticity
The Strange Death Of The American Beer Ad
Banking: The Best Ads From Britain’s Big Five
MassMutual: 5 Stars Go A Long Way
Hired Devices: Should Brands Bet On A Famous Face?
TMRE 2018 In Its Own Words
We spent this week out in the desert at TMRE. Here are 33 notes, quotes and challenges from the blockbuster insights event.
Saved By The Baby: Binet And Field On Effectiveness In Context
Fluent Devices 2: This Time It’s Digital
How To Craft Memorability In Multi-Platform Advertising
Six Big Insight Trends From ESOMAR
Faster, cheaper, better, sharper, slicker… smaller? We took the pulse of insights at ESOMAR this week. Here’s what we learned.
The Seven Habits Of Highly Effective Characters
What makes a great brand character? We use Fluent Devices examples to illustrate.
Emotional Advertising in Financial Services: Driving Brand Growth
At this year’s TMRE, Brent Snyder and a major financial brand will present the results of a meta-analysis asking how effective emotional approaches in financial services advertising really are in driving growth.