Spike Up Your Life! Our Spike Score Explained
Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.
Ad Ratings Roundup – March’s Best And Worst New Ads
The ten most interesting new ads on Ad Ratings in March, featuring Hershey’s, CapitalOne, Apple, and more.
Robot Revolution: How Good Are AI Ads?
Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,
System1 At South By Southwest: Can Advertising Heal A Divided World?
The left and right brain don’t do different things – they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.
System1 At Impact 2019: Who Killed Effectiveness?
Murder At Marketing Manor! Marketing Effectiveness is the victim – but who’s to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).
Heartwarmer Or Tear-Jerker? The Storyteller’s Dilemma
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.
The Best And Worst January Ads
Our System1 Ad Ratings service tests over a thousand ads a month – here are the most interesting hits and misses from January’s new campaigns.
Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner
Congratulations to Microsoft, whose “We All Win” topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up…
Super Bowl LIII: Take A Walk On The Weird Side
Not every Super Bowl ad gamble pays off – here are five weird ads from this year’s event and how they fared in our tests…
Super Bowl Flashback: Our Last Five Winners
The ads that top our Super Bowl rankings are a snapshot of trends in advertising this decade.
Ads For Ads?! Testing The Super Bowl Teasers
Is there a point to Super Bowl teasers, or is it just the ad industry talking to itself? Our scores shed some light…
December’s Best And Worst New Ads
The Best And Worst November Ads
Is This The Greatest Christmas Ad Of All Time?
29 years after launch, Hershey’s Christmas ad remains an emotional monster. How does it perform today, and what makes it so good?
The 2018 Xmas Ads: What Didn’t Work
It wasn’t a vintage crop of Christmas ads in 2018 – we explore the reasons why.
The 2018 Xmas Ads: What Worked
As the dust (or snow) settles on the Christmas ad showdown, we look at the themes and trends which worked in 2018.
Red Dread Redemption: Bodyform Busts Taboos
TBC
Sustainablity On The Agenda, From Asia To… Iceland
10 Insights From Ad Ratings
Our System1 Ad Ratings database contains over 27,000 ads (and rising) – it’s an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its range.
Purpose Marketing – Meet The Brand That’s Quacked It
Style Beats Science In The Fight For Haircare Stars
What The Fox? How One Brand’s Gross-Out Ads Misfired
Tech Rules The World – But You Wouldn’t Know It From The Ads
Critics Hate Diet Coke’s Latest Ads… Are They Right?
Electric Goes Audi – Spark Or Fizzle?
Chevrolet’s 4-Star Success Shows The Limits Of Authenticity
The Strange Death Of The American Beer Ad
Banking: The Best Ads From Britain’s Big Five
MassMutual: 5 Stars Go A Long Way
Emotional Advertising in Financial Services: Driving Brand Growth
At this year’s TMRE, Brent Snyder and a major financial brand will present the results of a meta-analysis asking how effective emotional approaches in financial services advertising really are in driving growth.
Did Nike Turn Its Back On Customers?
Nike’s poster and video starring Colin Kaepernick are the most talked-about ads of the year – but how did they score on ad effectiveness in the long term?
Dilly Dilly: Return of the Fluent Device
You’ve been there, you’ve heard it, and some of you may have even bought the T-Shirt…
August Highlights: 10 Of The Best And Worst New Ads
We test every UK and US ad that airs in 25 key categories for System1 Ad Ratings. The service is launching to customers later this year: meanwhile here are ten of August’s most interesting new campaigns – and how they scored.
“Wanna Buy A Scandal?”: Unpicking The Response To Controversial Ads
German brewer Astra became the latest brand to run into social media scandal and accusations over an ad. What do the public think – and why does it matter?
New 5-Star Ad: Mentos’ “Say Hello”
Mentos is the first confectionery brand to release a 5-Star ad on UK TV this August (so far). Find out what made this ad so popular.
Maintaining Cats And Dogs
Using our Ad Ratings data we look at what works and doesn’t in the Pet Insurance category – and what people insurers can learn from it.
There’s No Next If You Text
This week, System1 Agency released a powerful 90 sec film to help change people’s attitudes and behaviors around texting and driving.
Less Is More For 5-Star KitKat
Sharp editing turned an Australian KitKat ad into a 5-Star US Ad Ratings winner. We break it down.
Thirty Million Viewers. Twenty-One Ads.
Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which brands made the most of it.
IPA Effectiveness Shortlist: What We Loved
Other ad awards may have the glamour, but for us, the IPA’s biennial Ad Effectiveness Awards are the classiest in the industry. Tying the awards to specific business impact and bottom line effects means the IPA awards have rigour to go with the creativity. And that creativity covers a genuinely wide field – from the cleverest examples of digital wizardry to broad-based, populist ads which put a smile on millions of faces.