The pull of a pint
Don’t Mention The Virus! Why Covid Ads Were Christmas Turkeys
The Right-Brained Rise Of Kevin The Carrot
How did John Lewis 2020 Christmas ad fare?
Apple Unpeeled: What Can Brands Learn From Its Ads?
10 key takeaways from our webinar with Mark Ritson
A history of the pandemic in 16 ads
COVID-19: A right-brain reset for advertisers
Good, Bad or Ugly; The Moldy Whopper
10 Things We Learned From Super Bowl LIV
Microsoft Win Again With Inspirational Tale
Super Bowl LIV Live Ad Testing
FeelMore50 is back!
The Best Christmas Ads in Australia and New Zealand
Christmas Ads: The Top Ten
An Ad is for Life… Not Just for Christmas
Addressing the crisis in creativity – Orlando Wood at EffWeek 2019
The Good, The Bad And The Aldi
EFF WEEK 2019: Effectiveness Fizz (With A Slice Of Lemon)
Ad Ratings Round Up: August 2019
No Logo: Are Doritos Rewriting Branding’s Rulebook?
The Seven Habits of Highly Ineffective B2B Ads
Ad Ratings Round Up: July 2019
Can Challenger Brands Use TV Well?
Ad Ratings Round Up: June 2019
Can Challenger Brands Use TV Well?
Testing In The Lions Den: The Toplines
Cannes Preview: Six Ads The Experts Pick To Win
Download Our Fluent Devices Case Study
Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.
Testing In The Lions’ Den Preview
Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.
Ad Ratings Round Up: May 2019
The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more…
The Best Ads Since Sliced Bread?
The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands’ blockbuster ads fare in testing?
Ad Ratings Roundup: April’s Hits And Misses
Ad Ratings At IIEX: When Your Fluent Device Retires
Spike Up Your Life! Our Spike Score Explained
Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.
Ad Ratings Roundup – March’s Best And Worst New Ads
The ten most interesting new ads on Ad Ratings in March, featuring Hershey’s, CapitalOne, Apple, and more.
Robot Revolution: How Good Are AI Ads?
Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,
System1 At South By Southwest: Can Advertising Heal A Divided World?
The left and right brain don’t do different things – they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.
System1 At Impact 2019: Who Killed Effectiveness?
Murder At Marketing Manor! Marketing Effectiveness is the victim – but who’s to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).
Heartwarmer Or Tear-Jerker? The Storyteller’s Dilemma
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.