Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.
Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.
The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more…
The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands’ blockbuster ads fare in testing?
Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.
The ten most interesting new ads on Ad Ratings in March, featuring Hershey’s, CapitalOne, Apple, and more.
Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,
The left and right brain don’t do different things – they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.
Murder At Marketing Manor! Marketing Effectiveness is the victim – but who’s to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).
Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.
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