Good “Romance”: Super Bowl LI LIVE Ad Test – First Quarter Report
Humor has always had a big part to play in Super Bowl advertising, and the last few years have seen the most emotional ads shift between commercials to make you laugh, and commercials that bring a happy tear to your eye.
Emotion + Culture = Prosperity!
Adorable snowmen, woolly hats and scarves, and a heart-warming story of togetherness… this ad from China could be a typical Western Christmas-themed ad. But the fireworks might give you a clue that this Coca-Cola commercial is something a little different.
Super Bowl Ad Testing: Live Like You’ve Never Seen It Done Before!
Everyone’s excited to watch the Atlanta Falcons and New England Patriots battle it out on February 5th to decide who will be crowned Super Bowl LI Champs. But that’s not all we are excited about. We also tune in to see which brands will leave us talking about their advertising the most. Who’s going to make us LOL, smirk or even cry, we will find out in a few short weeks.
Alerts on UK Xmas Ads: Bouncing High
John Lewis wanted to make people smile this year with an ad that embraces a sense of fun and magic. They’ve certainly managed to achieve that with the appropriate help of a trampoline and some animal assistance.
Alerts on UK Xmas Ads: Applause for Mrs. Claus
After many commentators bemoaned the melancholic tone of 2015’s adverts and sensed that the emotional heartstrings were being over-plucked, 2016 has already shown it’s still an emotional playing field, albeit with a very different tone. As emotional engagement correlates best with long-term business success, this is not too much of a surprise to see, nor is the excellent story-telling that we’ve witnessed in some of the more lengthy and big-budget ads released so far.
Binet And Field Return With ‘Media In The Digital Age’
At the IPA Effectiveness Week Genesis Conference, Les Binet and Peter Field unveiled the first findings from their third volume unpacking the IPA datamine for ad effectiveness nuggets.
Ad Testing: More Vital Than Ever?
Online video has been one of the great success stories of digital advertising – consumers are said to prefer it as a way to consume content, and brands have invested in it massively. Its momentum is such that the news this morning that Facebook metrics have been overestimating the amount of time people spend watching videos on the platform won’t change the upward trajectory of online video or its centrality to modern marketing.
5 Questions To Make Your Digital Content Better
On September 26, 2006, the modern era of marketing began. Facebook – already enjoying viral growth among academic institutions – opened its accounts up to the public for the first time.