Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

Our very own Orlando Wood introduces his new book Lemon at EffWeek 2019. The book looks at uses a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.

You can buy a copy of Lemon from the IPA for £50 here. If you’d like to get a teaser of the book you can download our summary, ‘A Slice of Lemon’ here.