EFF WEEK 2019: Effectiveness Fizz (With A Slice Of Lemon)
The IPA’s Eff Week conference returns for 2019 with its unique mix of brand new research, hands-on case studies and entertaining speakers from the creativity coalface.
Top of the bill this year is System1’s Orlando Wood, launching his new book for the IPA, Lemon, a groundbreaking marriage of neuroscience, cultural analysis and effectiveness data. The Eff Week main event on Tuesday 15th October will be your first chance to see the Lemon work and all attendees will get a free copy of the book.
As well as Orlando, Eff Week speakers include The Football Association’s Kelly Simmons MBE, the film critic, broadcaster and musician Mark Kermode, and Habito’s CMO Abba Newbery.
Between them, they will be unpicking culture and creativity: addressing what women’s football can teach us about culture change; dissecting what makes a great film; and unpicking new brand behaviours.
They will be joining a plethora of industry greats already booked onto the main stage for the one-day conference, including adam&eveDDB’s Tom Roach and Les Binet, Publicis Sapient’s Neil Dawson; MediaCom’s Sue Unerman; MullenLowe’s Jo Arden and clients from Adidas, Unilever, Barclays, Huawei, Eve, Deliveroo, Diageo and more.
Says Janet Hull OBE, IPA Director of Marketing Strategy and Executive Director of EffWeek: “This year’s line-up brings together experts from outside and inside the industry to debate brand-building in the 21st century, and the role of brand experience, big data and culture in shaping creativity and effectiveness in marketing. It promises to deliver on our mission to be the best new learning event in the calendar, with take-outs for clients and agencies to put into practice in day-to-day decision-making”.
You can also pre-order our whitepaper, which will summarise some of the findings in Lemon.