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  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Ad Competitive Edge
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest & Upcoming
    • Super Bowl
    • The Creative Dividend – Effie
    • The Extraordinary Cost of Dull
    • Digital – TikTok
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Achtung! How to attract and sustain attention
    • Advertising Effectiveness
    • Seeing Gen Z
    • Living Room Legends – ITV
    • OOH – JCDecaux
    • Putting on a Show – Aardman
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Seeing Gen Z
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
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  • News & Events
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    • Ad Of The Week
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    • Uncensored CMO
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    • Webinar: The Creative Dividend
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Information

The System1 Leadership Team

Chris Willford

John Kearon

Non-Executive Director

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Chris Willford

James Gregory

Chief Executive Officer

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Chris Willford

Chris Willford

Chief Financial Officer

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Rebecca Hatherall​

Jon Evans

Chief Customer Officer

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Mark Beard

Emma Cooper

Chief People Officer

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Rebecca Hatherall​

Robyn Di Cesare

Chief Research Officer

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Orlando Wood

Orlando Wood

Chief Innovation Officer

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Tristan Findlay

Tristan Findlay

Managing Director – Innovation

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Rebecca Hatherall​

Rebecca Hatherall​

Chief Strategy and Operations Officer

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Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.

John Kearon
John Kearon Founder and Executive President
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