• Why System1?
    • Advertising
    • Innovation
    • Tracking
    • Our Mission
    • Lemon
    • The Book
  • Resources
    • Super Bowl LV
    • Euro 2020
    • Blog
    • Ad Of The Week
    • Podcast
    • Case Studies
    • News
  • Nation’s Favourite Ads
  • Information
    • Team
    • Careers
    • Offices
    • Investor Info
  • Test Your Ad
  • Get In Touch
  • Why System1?
    • Advertising
    • Innovation
    • Tracking
    • Our Mission
    • Lemon
    • The Book
  • Resources
    • Super Bowl LV
    • Euro 2020
    • Blog
    • Ad Of The Week
    • Podcast
    • Case Studies
    • News
  • Nation’s Favourite Ads
  • Information
    • Team
    • Careers
    • Offices
    • Investor Info
  • Test Your Ad
  • Get In Touch
Team

Orlando Wood

Chief Innovation Officer

I look after innovation for System1 Group. My work with the behavioural sciences has enabled us to rethink how marketing, advertising and research really work. The great thing about science is that it clarifies and simplifies things. People think much less about brands than we in the industry tend to think, and rely instead on rapid mental shortcuts or rules of thumb – ‘have I heard of it?’, ‘does it feel good?’, ‘do I recognise it?’ – to help them decide between brands. This clarifying thought has huge implications for the way that marketing is done and the research that is needed to measure it. New technology and modern measurement techniques involving emotion, time pressure and association all play an important role in predicting the fast, System 1 buying decisions that people will make in response to marketing. What excites me about my role at System1 Group is that, through our work, we’re able to create better marketing for our clients by designing it for – and measuring it against – the way that people really decide.

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.

Contact Us

Get the Ad Of The Week in your inbox

Exclusive analysis of each week’s most interesting new ad

By subscribing you agree to the use of your data in accordance with our privacy policy

See a sample issue of The1

Listen to an episode of the Feel More Buy More podcast

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Get In Touch
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules
© 2021 System1 Group PLC. All rights reserved.
Website by Luke Greenaway
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok