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  • Why System1?
    • Advertising
    • Innovation
    • Tracking
    • Our Mission
    • Lemon
    • The Book
  • Resources
    • Super Bowl LV
    • Euro 2020
    • Blog
    • Ad Of The Week
    • Podcast
    • Case Studies
    • News
  • Nation’s Favourite Ads
  • Information
    • Team
    • Careers
    • Offices
    • Investor Info
  • Test Your Ad
  • Get In Touch
Team

Chris Willford

Chief Financial Officer

Chris built his career with blue chip consumer businesses including Unilever, British Airways (Group Treasurer), Barclays (Finance director of Corporate Bank and UK Retail Bank) and Bradford & Bingley (Group Finance Director). In the past decade, Chris has worked as a consultant with a portfolio of scale up media and tech businesses similar to System1.

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