• About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
    • Campaigns
    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
    • Advertising Effectiveness
    • Lemon
    • Look Out
    • Unlocking Profitable Growth
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
  • Work With Us
    • Careers
  • Contact Us
    • Get In Touch
    • Offices
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
    • Campaigns
    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
    • Advertising Effectiveness
    • Lemon
    • Look Out
    • Unlocking Profitable Growth
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
  • Work With Us
    • Careers
  • Contact Us
    • Get In Touch
    • Offices
Team

Robyn Di Cesare

Chief Research Officer

As Chief Research Office, Robyn leads and unites our global Research and Guidance team, located across 8 different countries. Robyn is super focused, loves spinning plates, and “gets s**t done”!

Robyn is a powerful asset to System1 – tenacious, organised, and trustworthy. These qualities of excellence can be seen in the research produced by her team. It’s no surprise, therefore, that she has fast-tracked from Research Consultant to UK MD, then went global, and is now one of our valuable ‘chiefs’. Robyn is passionately loyal, supportive and proud of her team because, “they are the heart of everything we achieve.”

Robyn brings to her role 20+ years of expertise in communications, brand, and innovation research. Starting her research career at Kantar, Robyn joined System1 in 2006. In 2017 she spent a year with research tech startup Streetbees, as Commercial Director, but she returned to System1 a year later because she was excited by the new direction and motivated to make an impact. Now Robyn leads the System1 transition to digital products that provide first-class guidance.

Robyn returned to her roots in the countryside 10 years ago, where she lives with her husband and 2 children. It’s one of life's big surprises that she’s now a “soccer mum”! Following her son to his matches most weekends and supporting Gillingham football club (slightly less enjoyable!). Her daughter is a burst of energy, keeping Robyn on her toes, and they love to do crafty activities together. Robyn is at her most content when outside and in nature, and she loves to enjoy good food and wine with friends.

“I’m a ‘Boomeranger’ – one of the growing group of people who rejoined the business. When I returned I could see the System1 transformation: the professionalism of a larger company, with all the passion of a start-up, creating incredible world-leading products. It’s a hugely exciting place to be.”

Quick Fire Round

Fave ad or campaign of all time?

Cheetos, '#IssoÉMuitoCheetos', Brazil, 4.3 Stars. It’s a wonderfully energetic sensory overload of singing and dancing.

View the Test Your Ad Report

Most fun moment at System1?

I had a joint hen and stag do with Orlando Wood. We also got married on the same day… just not to each other! And there was the company team building trip to Rotterdam, subsequently known as “Hotterdam”, when our Dutch colleagues took us to a techno club and we danced on stage (yes, there are videos!!).

What did you want to be when you grew up?!

Top of the Pops dancer (see also entirely coincidental answer from Emma Cooper).

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Contact
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules
© 2023 System1 Group PLC. All rights reserved.
Website by Luke Greenaway