Chief Product and Technology Officer
Mo is our Chief Product and Technology Officer, and he's on a mission to supercharge System1's technology platform. Sitting at the exciting intersection of behavioural science and technology, Mo is passionate about harnessing the power of AI to unlock new possibilities for how we measure and predict creative effectiveness. He brings the rare combination of deep technical expertise and sharp product instinct — exactly what's needed to take our platform to the next level.
Prior to joining System1, Mo served as Chief Technology and Product Officer at Tenovos, where he led AI-powered media solutions and built large-scale processing systems. Before that, Mo architected A Million Ads, a pioneering dynamic audio advertising platform that brought personalisation to audio at a global scale. With over two decades of technology leadership experience spanning ad tech, mar tech, digital asset management, and enterprise software, Mo has a proven track record of building products that deliver real commercial impact.
When he's not thinking about the next product solution, Mo can usually be found trail running (the muddier the better — that's where the best ideas happen), playing guitar (or at least attempting to), or experimenting in the kitchen.