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Tristan Findlay

Managing Director – Innovation

In his role, Tristan leads System1’s innovation function, driving the development and growth of solutions that help brands confidently optimize their ideas, like Test Your Innovation (TYI). Tristan’s nearly two decades of experience in innovation and commercialization are instrumental in expanding TYI’s adoption and impact in organizations around the world.

Prior to System1, Tristan led Toluna’s largest UK commercial team and served as the UK AI champion, as well as head of company values. He began his career at Nielsen BASES, where he partnered with some of the world’s largest FMCG organisations, leading projects across global markets. Later, Tristan held roles at Zappi, as head of innovation, and MMR, as chief growth officer, specializing in product and sensory innovation.

Outside of System1, Tristan enjoys cooking, spending time with his family and dog (a Rhodesian Ridgeback) and is an Arsenal season ticket holder. With an Italian wife and daughter, he spends a lot of time in Italy, dreaming of an Italian retirement. India however remains his special place, having spent over two years in the country he is fascinated by the beauty and randomness of the World's most populous country, and is currently planning the first trip with his daughter in tow.

“System1 has revolutionized how brands measure and predict the success of creative and ideas through the power of emotion. I am thrilled to help shape the future of the Test Your Innovation platform and collaborate with the team, our clients and partners to drive impactful growth.” 

 

Quick Fire Round 

  • Fave innovation of recent years and all time?

Recent – Spice Tailor (perhaps unsurprisingly given love of India, but aside from that, such awesome innovation!)

All time – Dry Shampoo. From rescuing me at festivals, to giving my fine hair some volume – I never travel without it. Longer term, I am very excited and intrigued to see what innovation comes out of the Lab-Grown dairy and meat space!

  • Most fun moment at System1?

Not sure if fun is the right word, but being at an exec offsite on day 7 of my tenure and doing guided meditation in the middle of a wood with the rest of the executive team was certainly unexpected.

  • What did you want to be when you grew up?!

I wanted to be a teacher, like my mum, but as I fell in love with psychology the two combined to me wanting to become an educational psychologist.

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