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  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Ad Competitive Edge
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest & Upcoming
    • The Creator Effectiveness Playbook
    • The Creative Dividend – Effie
    • The Startling Power of Surprise
    • Super Bowl 2027 Ads
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Achtung! How to attract and sustain attention
    • Advertising Effectiveness
    • Living Room Legends – ITV
    • Putting on a Show – Aardman
    • The Extraordinary Cost of Dull
    • The Multiplier Playbook
    • Compound Creativity
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Cultural Moments
    • Super Bowl 2027 Ads
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Seeing Gen Z
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
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    • Get In Touch
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Team

Kim Bastoni

Kim Bastoni

Chief Commercial Officer

Kim joined System1 as Global Chief Commercial Officer in August 2026. She brings more than 25+ years in insights, brand, and advertising research, having started her career at Millward Brown/Kantar and built commercial and product experience across GfK, MetrixLab, Qualtrics, EyeSee, and Alida. She's known for leading growth at inflection points and for building teams that win together. Kim is energized by System1's leadership in creative effectiveness and the role of technology and AI scaling it further.

Based in Fairfield County, Connecticut, Kimberly is mom to her daughter, Nicole, and outside of work you'll find her on the pickleball court, in Pilates, traveling internationally, or hosting friends for dinner. Her style: big energy, direct, and always approachable.

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