We’re a marketing outcomes agency. By measuring emotion at scale, we predict the business impact of your brands, communications and ideas.
The more people feel, the more people buy. Emotional advertising leads to long-term brand growth, so we test emotional response at scale to predict the potential of your ads. We don’t pay lip service to emotion, we put it at the heart of our Ad Testing for greater predictive power.
The innovations that really take off are the ones that feel familiar as well as new. So we measure Fluent Innovation – detecting not just great ideas but the ones primed and ready to make the leap to market success.
Modern marketers know that making your brand easy to choose and to buy is more than half the battle. Our tracking tools focus on the shortcuts people use to make rapid decisions. Do I know it? Do I feel good about it? Can I find it quickly? It’s these 3 Fs – Fame, Feeling and Fluency – that drive brand growth.
At System1 we use behavioural and marketing science to help brands and marketers achieve profitable growth with zero waste. Our systems produce outcomes, not just insights, and our solutions are based in the fast and easy decisions people make every day.
The answer to a simple question - how do I feel about it - is an excellent proxy for the answer to a far more complex question - what do I think about it?
Daniel Kahneman Author, Thinking Fast And Slow