The innovations that really take off are the ones that feel familiar as well as new. So we measure Fluent Innovation – detecting not just great ideas but the ones primed and ready to make the leap to market success.
From the initial insight to the final launch, our system matches where you are in the funnel, and gives clear guidance for the next step. We measure emotion, rapid response and use a unique Predictive Markets exercise to uncover your next big things.
System1 Innovation is designed to adapt to your innovation pipeline and process. Still looking for initial insights? We offer quantitative validation to spot the most powerful. Close to launch? We use emotional response data to make a good idea great.
Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.
John Kearon
System1 Founder & CEO
Featured
13 June 2018
Food Innovation: How Far Is Too Far?
In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a...
In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado...
Next Generation Predictive Markets and Fluent Innovation
This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also...
This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever. Together they work to help marketers achieve the goal of profitable launches with zero...
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