The innovations that really take off are the ones that feel familiar as well as new. So we measure Fluent Innovation – detecting not just great ideas but the ones primed and ready to make the leap to market success.
From the initial insight to the final launch, our system matches where you are in the funnel, and gives clear guidance for the next step. We measure emotion, rapid response and use a unique Predictive Markets exercise to uncover your next big things.
System1 Innovation is designed to adapt to your innovation pipeline and process. Still looking for initial insights? We offer quantitative validation to spot the most powerful. Close to launch? We use emotional response data to make a good idea great.
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Get In TouchIn the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a...
In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado...
Read moreThis paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also...
This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever. Together they work to help marketers achieve the goal of profitable launches with zero...
Read moreThis year we sent some UK clients roasted insects in the post - a nod to a growing food trend. But will the...
This year we sent some UK clients roasted insects in the post - a nod to a growing food trend. But will the mainstream UK public ever accept...
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