The innovations that really take off are the ones that feel familiar as well as new. So we measure Fluent Innovation – detecting not just great ideas but the ones primed and ready to make the leap to market success.
From the initial insight to the final launch, our system matches where you are in the funnel, and gives clear guidance for the next step. We measure emotion, rapid response and use a unique Predictive Markets exercise to uncover your next big things.
System1 Innovation is designed to adapt to your innovation pipeline and process. Still looking for initial insights? We offer quantitative validation to spot the most powerful. Close to launch? We use emotional response data to make a good idea great.
Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.
John Kearon
System1 Non-Executive Director
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