Emotional advertising leads to long-term brand growth, so we test emotional response at scale to predict the potential of your ads.
So we don’t just pay lip service to emotion, we put it at the heart of our Ad Testing for greater predictive power.
System1 Ad Testing predicts short-term and long-term potential across media and category. It’s designed to work at any stage from idea to finished film, and you can tailor the system to your needs, from bulk testing of multiple ads to deep guidance on individual work.
We now offer System1 Ad Ratings – an at-a-glance comparison of every TV ad in your industry, letting you plan investment, eliminate waste and check your brand’s strategy against the competition.
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The marketing world desperately needs better metrics to benchmark the long-term growth driving potential of their advertising; to offset the tsunami of short-term metrics washing around. So I welcome System1’s new Ad Ratings service, which has to be an important step in the right direction.Peter Field Co-Author, The Long And The Short Of It
Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...
Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...Read more
Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other...
Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this...Read more