Making brand decisions easy is more than half the battle. So our tracking tools focus on the shortcuts people use to make rapid choices.
Do I know it? (Fame) Do I feel good about it? (Feeling) Can I find it quickly? (Fluency). These 3 Fs – Fame, Feeling and Fluency – make choices fast and easy to drive brand growth.
The 3 Fs track brand strength and predict share gain or loss. Behind the 3 Fs are a range of deep diagnostics which uncover the levers you can move to make profitable growth a reality.
System1 Brand Tracking is designed to fit your needs – from deep brand audits to rapid regular dips. It’s ideal for marketers who need to combine insight with foresight and understand likely change as well as current trends.
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Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.John Kearon System1 Founder & CEO
This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern...
This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern theories about decision making and behaviour - to meet the challenges of preparing for the World...Read more