Making brand decisions easy is more than half the battle. So our brand monitoring and tracking tools focus on the shortcuts people use to make rapid choices.
Do I know it? (Fame) Do I feel good about it? (Feeling) Can I find it quickly? (Fluency). These 3 Fs – Fame, Feeling and Fluency – make choices fast and easy to drive brand growth.
The 3 Fs track brand strength and predict share gain or loss. Behind the 3 Fs are a range of deep diagnostics which uncover the levers you can move to make profitable growth a reality.
System1 Brand Tracking is designed to fit your needs – from deep brand audits to rapid regular dips. It’s ideal for marketers who need to combine insight with foresight and understand likely change as well as current trends.
Since we started in January 2000, we have been at the forefront of a revolution in applying behavioural science to understanding how people really make decisions.
This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern...
This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern theories about decision making and behaviour - to meet the challenges of preparing for the World...
