Presented at Cannes Lions 2023 and in a subsequent webinar hosted by Advertising Council Australia, The Triple Opportunity Of Attention from Orlando Wood, Dr. Karen Nelson-Field and Rob Brittain highlighted how investment in high attention media, at the right levels, using strong creative that plays to the medium, offers advertisers a triple opportunity for growth. The trio discussed how to extend attention on platforms, as well as the importance of developing creative that lodges brands in consumers’ memory and how to do so.
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The Triple Opportunity Of Attention
