• About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • Compound Creativity
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • Out-Of-Home Advertising
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • How to Make Your Performance Advertising Perform Even Better
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • Digital – TikTok
    • Compound Creativity
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • Out-Of-Home Advertising
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In the Press
    • OOH of the Month
    • Events
    • How to Make Your Performance Advertising Perform Even Better
  • Investors
    • Investor Info
    • The Board
    • ESG
  • Work With Us
    • Careers
    • Culture
  • Contact Us
    • Get In Touch
    • Offices
Live Event

Please note, this event is now at capacity. Fill out the form to get on the waitlist and we'll be in touch if we have cancellations.

Where/when:

  • February 13, 5-8 pm ET
  • Campari America
  • Grace Building
  • 1114 6th Ave, Floor 19, New York, NY 10036

Which advertisers won the creative effectiveness jackpot for Super Bowl LVIII? WARC and System1 are bringing the spirit of Las Vegas and the big game to the Big Apple on February 13.

Join us for an evening of fun, networking and learning as we count down the public’s favorite Super Bowl ads and discuss what made them work, which themes brands bet big on and how marketers and creatives can roll these brand-building insights into their 2024 campaigns.

Experience Campari America’s office, previously named New York’s Coolest Office by Crain’s New York, along with delicious food and drinks. Then, hear from System1’s Alex Carantza on consumers’ favorite ads, followed by a panel discussion, moderated by Cathy Taylor, WARC U.S. Commissioning Editor, that features System1’s Jason Chebib, VML’s Walt Geer and Campari’s Andrea Sengara. Please RSVP by completing the form. You’ll then receive a calendar invitation for the event.

Space is limited. Please RSVP by completing the form. You’ll then receive a calendar invitation for the event.

Read the Latest Super Bowl Content

1
Article: Inc.

The Best Super Bowl Advertising Strategy Doesn't Require a Celebrity Spokesperson

Top-performing ads during the big game have one thing in common--and it's not star power.

Read Article
2
Article: Reuters

$7 million is 'good value' for Super Bowl ads: expert

Just as football fans are getting ready for the 2024 Super Bowl, brands are laying out to score big with their commercials...

Read Article
3
Article: ANA

How to Win the Super Bowl – Every Day

How to elevate Super Bowl ads to rare five-star status and create long-lasting brand impact.

Read Article
4
Article: Performance Marketing World

Super Bowl LVIII: go early to win

Think you need to surprise viewers with your ad to get impact during the Super Bowl? Think again.

Read Article
5
Article: MediaPost

Are SB Marketers Shortchanging Brands By Relying So Much On Celebrity Ads?

Commercials Featuring Brand Characters Consistently Outscore Celebrity Spots

Read More
6
Article: Ad Age

Super Bowl Ad Brand Recall Declining

What Brands Can Do To Make Commercials More Memorable.

Read More
7
Article: WARC

How to stop fumbling: Four strategies for winning the ad game at the Super Bowl

Offers recommendations on the hallmarks of successful Super Bowl ads, based on four years of research.

Read More
8
Article: The Drum

From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great

What do the successful Super Bowl ads of the past have in common?

Read More
9
Article: Automotive News

How Super Bowl ads can establish positive brand ties

Learn about why it's imperative that marketers help consumers build long-lasting, positive brand associations.

Read More
10
Blog

The Role of Music in Big Game Ads

The Soundtrack of the Super Bowl - how can brands use music effectively?

Read More
11
Blog

The Booziest Super Bowl Yet

How Alcohol Brands Performed at the Big Game.

Read More
12
Blog

Super Bowl Standouts

The Ads that Delivered Long-term Brand Building.

Read More
  • 5 Plays to Score a 5-Star Super Bowl Ad

    At System1, we know which ads are effective at driving long-term market share. This is your playbook for creating great Super Bowl ads that you can continue to leverage to build Fame for your brand.

    View Report

Catch Up on 2023's Top Ads

1
Disney – In-house

Disney100 Special Look

In a Super Bowl full of movie stars and movie-themed ads, it’s fitting that the top-scoring ad comes from Disney, whose 100-year anniversary celebration is crammed with famous faces and big moments...

View More
2
M&Ms – BBDO New York

Back For Good

M&Ms’ move to ditch their ‘spokescandies’ for their main Super Bowl ad paid off with this follow-up just after the game concluded, which saw the iconic characters return...

View More
3
T-Mobile – Panay Films

New Year. New Neighbor.

One of the best of the several 2023 ads that harked back to classic movies or TV shows, with John Travolta updating his famous “Summer Nights” performance to sing the praises of T-Mobile broadband alongside Zach Braff and Donald Faison...

View More
4
Amazon – In-house

Saving Sawyer

A rollercoaster of emotional storytelling from Amazon, advertising their Prime shopping service with the story of a lonely dog...

View More
Super Bowl 2023 Top Ads

Marketers appear to be relying on creative efficiency to increase ROI from Super Bowl campaigns – using the same ads for longer. Unlike at Christmas, we don’t really see a spike in creative effectiveness for Super Bowl ads. Brands are leaving cash on the table.

Jon Evans Chief Customer Officer, System1

.

Download the full
Super Bowl Report

Access everything we’ve learnt over the past 4 years from our database of 150,000+ global ads and a meta-analysis of 280 top Super Bowl ad reports, tested with 42,000 US respondents.

Other Campaigns

The Sport Dividend

Unlocking Growth through Sport Sponsorship

Find Out More

Christmas

How to Ace your Christmas Advertising

Find Out More

Feeling Seen USA

Diversity in Advertising a guide to getting it right

Find Out More

Featured Products

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Test Your Ad
Test Your Idea

5-Star Innovation is
80% familiar, 20% new

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

Test Your Idea
Test Your Brand

Improve brand health.
Predict brand growth

Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.

Test Your Brand

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Contact
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules

Please note that www.system1group.com is the official and trusted source for information about our company and services. Exercise caution when accessing information from other sources.

© 2025 System1 Group PLC. All rights reserved.