Got a Bold Idea? Meet Our Concept Testing Platform

Advertising Concepts.
Marketing Innovation.
Sustainable Brand Growth.

Turn bold ideas into winning strategies with Test Your Innovation, our concept testing platform. Validate proof of concepts, gather insights from your target audience, and refine your best potential ideas. From market research to product development, concept testing supports every step of your innovation journey – ensuring your ideas resonate and drive sustainable, long-term brand growth.

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Report within 48 hours
Cost-effective concept testing
Benchmark against 54,000+ database

A selection of the brands we've already worked with

GUIDE CREATIVITY WITH DATA TESTING

Unbeatable Product Launches

Predict marketing potential and ensure long-term success with Test Your Innovation. Our concept testing platform rates ideas from 1 to 5 stars, revealing the best-in-class performers primed to achieve triple the sales of lower-rated concepts. Benchmark your results against over 54,000 ideas, confidently invest in product development, and launch a product with confidence in its long-term success.

EMOTIONS & EXPERIENCE

Quantifying What Matters To Your Target Audience

System1’s FaceTrace technology measures emotional responses to your concepts, providing powerful digital experience insights and learnings about consumer sentiment. Through this research, and by understanding how people feel about your ideas, Test Your Innovation predicts positive market feedback more accurately than traditional methods; ensuring your concepts resonate deeply with your target audience.

What our clients say

View Case Study

"System1 helped us better understand which muesli idea could evolve into a marketable product with additional work from our internal teams. It’s been wonderful to see our idea come to life on supermarket shelves"
Becca Hamson Brand Manager, dorset cereals

TURNING POTENTIAL IDEAS INTO COMMERCIAL GOLD

Three Types of Concept Testing

Why do brands use a concept testing platform? To identify their winning creative, and predict long-term commercial success in competitive markets. We measure concepts against our 3 F’s: Fame, Feeling and Fluency.

Ad Concepts

Evaluate advertising ideas to ensure they resonate and drive consumer engagement effectively.
Brand Concepts

Test brand positioning and messaging to maintain a strong, consistent brand identity.
Product Concepts

Validate new product ideas to optimize market fit and maximize launch success.

Test Your Innovation

The Functionality You Need

Start using Test Your Innovation today, with exactly the features your brand needs. We offer a variety of pricing options and packages – so you’re sure of the perfect fit to match your goals. Learn more below.

MORE POWERFUL REPORTS

Invest In Your Next 5-Star Concept

Unlock the potential hidden in your creative ideas with intuitive, practical reports. Our testing and research protocols provide valuable insights, detailed data, and in-depth analysis of your top innovations – so you can determine exactly the way audiences will respond to them, and the endurance of their success out in the wild. Identify your next 5-Star concept and confidently invest in the ideas that drive brand growth.

Pricing

ACCELERATED CONCEPT DEVELOPMENT

More Efficiency In the Development Process

Overhaul your concept development with data-led, streamlining infrastructure. Through precise market research, we speed up the identification and validation of potential ideas. The point? To ensure you focus on the best opportunities – enhancing your innovation cycle and driving faster, more effective results. Turn ideas into winning concepts with minimal effort and maximum impact.

HIGHER COMMERCIAL SUCCESS RATES

Ideas With Impact

Boost your market success rate by thoroughly testing concepts before launch. Understanding your target market and gaining deep insights into consumer preferences leads to stronger, more sustainable brand results. Our concept testing platform ensures you invest in those ideas that resonate, maximizing impact and minimizing risk. By aligning concepts with consumer expectations and aspirations, you elevate your brand’s commercial performance and drive meaningful growth.

HOW EMOTION DRIVES MEMORABILITY

What Makes a Winning Creative Idea?

Time after time, we’ve seen: winning creative is built on those ideas that resonate emotionally and contribute to lasting memories. Emotional connections drive consumer engagement and brand loyalty. By leveraging our concept testing platform, you can measure emotional responses before the fact, and predict market success before going to market. Understanding what really moves your audience helps craft impactful campaigns – turning potential ideas into unforgettable experiences.

FANCY A CLOSER LOOK?

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with one of our experts

Discover what consumers think about your ads and your competitors’ ads. Complete the form to book your demo.

Discuss your use cases and business needs
Our expert will give a hands-on demonstration of the product suite
We will show how deep consumer insights can improve your existing goals

Featured Products

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Test Your Ad

Test Your Brand

Fame Feeling & Fluency
drive profitable growth

As World leaders in predicting and improving brand effectiveness, Test Your Brand provides the most predictive metrics and richest diagnostics.

Test Your Brand

Our Concept Testing Platform: FAQs

What is concept testing?

Concept testing evaluates potential ideas by gathering feedback from target audiences. This process helps identify strengths and weaknesses, ensuring that only the most promising concepts move forward.

What makes a great creative concept?

A great creative concept connects emotionally with consumers, stands out in the market, and delivers a clear, compelling message. It resonates with the audience, driving engagement and loyalty.

What elements appeal to the brain's right hemisphere?

Elements that appeal to the right hemisphere include relatable visuals, melodic music, human-led storytelling with discernible ‘betweenness’, and emotional content. These elements enhance creativity and memorability, creating a stronger connection with the audience.

What is a concept testing platform?

A concept testing platform evaluates new ideas and concepts by collecting and analyzing consumer feedback. This data-driven approach helps predict market success and refine ideas before launch.

Why test ideas? Why not just take them straight to market?

Testing ideas mitigates risk by identifying potential issues and optimizing concepts before significant investment. It ensures that the ideas resonate with the target market, increasing the likelihood of success.

Who uses System1's concept testing tool?

Brand managers, marketers, product developers, and advertising agencies use the System1 concept testing tool to refine and validate their ideas, ensuring they meet consumer needs and drive business growth.

Try Test Your Innovation

Request a Demo

Got a Bold Idea? Meet Our Concept Testing Platform

Advertising Concepts. Marketing Innovation. Sustainable Brand Growth.

Report within 48 hours

Cost-effective concept testing

Benchmark against 54,000+ database