Test Your Idea

Potential predicted.
Profit unlocked.
Identify your best ideas.

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

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Custom report within 48 hours
Cost-effective
Benchmark against 50,000+ database

A selection of the brands we've already worked with

Predicted Acceptance

Launch a product that people can’t wait to buy

Predict potential and future-proof your launches. Test Your Idea gives each concept a 1-to-5 Star Rating. Post-launch analysis tells us 5-Star ideas are three times more profitable than 1-Star ideas.

Emotional Pull

Find out what makes your audience click

The more a new idea makes people feel, the more they'll engage with it. Emotional response matters, and our FaceTrace emotional measurement system gives a sneak peek of real world responses.

What our clients say

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"System1 helped us better understand which muesli idea could evolve into a marketable product with additional work from our internal teams. It’s been wonderful to see our idea come to life on supermarket shelves"
Becca Hamson Brand Manager, dorset cereals

Test Your Idea

Scope and speed to suit your need

Rankings

Benchmark your idea against the best

Our accurate predictions are grounded in the strongest ideas from behavioural and marketing science about why and how people buy. We benchmark your results against over 50,000 ideas in our database so ensure a more realistic picture of its in-market success.

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Request A Demo

Measure what matters

Test with real people for realistic insights

Diverse crowds are proven to make better predictions than small, targeted groups. We look beyond the target market and tap this “Wisdom of the Crowd” for more accurate predictions, more representative insights, and faster, more cost-effective projects.