Find the next star of your brand with fast, science-backed predictions
Unlimited testing
Cost effective
Proven results
Custom report in 48 hours
Star Rating
Find your next 5-star idea
We know for a fact that 5-star ideas are 3x more profitable than 1-star ideas. With our simple star rating, you can easily pick the idea your market will love.
From human psychology to behavioural economics, we’ve turned decades of groundbreaking theories into three data-driven metrics that accurately predict action.
Predicted acceptance
Pick the idea with the most profit potential
Wouldn’t it be good to know if an idea will sell before you launch it?
With our one-of-a-kind Trading Game, we ask 500 people if they’d buy or sell shares in each idea to predict its business potential. We then benchmark the results against our database of over 45,000 ideas for a more realistic view of how yours will perform on the market, so you can confidently take the most profitable idea forward.
Decision speed
Launch a product people can’t wait to buy
The less time people spend deciding to buy, the happier they feel about their purchase.
Behind the scenes of our Trading Game, we don’t just record if they’ll buy or sell their shares in your idea, but also how quickly they make that decision. This lets you launch the best product for your customers — and your bottom line.
Emotional pull
Find out what makes your audience click
The more your idea makes them feel, the more likely they’ll engage with it.
As pioneers in applying emotion to predict in-market performance, we developed FaceTrace to detect what emotion someone is feeling and how intensely they’re feeling it. This gives you a sneak peek into how people will react to your idea in the real world.
Wisdom of the crowd
Test with real people for realistic insights
We know for a fact that crowds are better at predicting success than small, targeted groups. That’s why we don’t just ask your target market, but a diverse group of 500 people who actually represent the general population.
We call this ‘Wisdom of the Crowd’, and with it you’ll get the most realistic view of how your ideas will do on the market.
How to test your business idea
With our trusted team guiding you every step of the way, it’s never been easier to take your best idea to market.
Step 1:Get in touch with our team to find the best plan for your needs.
Step 2: Send us five or more ideas. It can be a logo, concept, new packaging, or even a fully developed product.
Step 3: We’ll send you a report in 48hrs with clear, science-backed predictions so you can easily pick the winner.
Step 4: Need expert advice? Get in touch and one of our team will help you take your idea from bland to brilliant.
Helping brands unlock profitable growth since January 2000
We believe every brand is just one good idea away from fame, and our mission is to help you find it. Here’s how.
Expert support
Tap into over 20 years of our market research expertise to take your ideas to the next level.
Innovation at speed
Test, predict and launch the next star of your brand without the wait or hefty investment.
Designed for growth
Start with our no-fuss essential report and dig into more detailed insights as you go.
Start today
Get in touch with our team to chat about your goals and everything you need to know about Test Your Idea.
Star rating
Predicted acceptance
Decision speed
Emotional pull with FaceTrace
Unlock Pro insights for an extra £500 per idea
Pro (Recommended)
£750 per idea (Min. 5)
Star rating
Predicted acceptance
Decision speed
Emotional pull with FaceTrace
Detailed analysis of detected emotions
Recommendations to improve ideas
Guidance
From £3,000 per idea (Min. 3)
Star rating
Predicted acceptance
Decision speed
Emotional pull with FaceTrace
Detailed analysis of detected emotions
Recommendations to improve ideas
Expert guidance to optimise ideas for a successful launch
“System1 are the go-to for concept screening and market predictions, using their Test Your Idea approach. My experience with them has been a breakthrough on how companies look at innovation, and that’s just one of the things in which they are exceptional. Forward thinkers par excellence!”
Ana Kieckbusch
Insights into Strategic Planning Director, SABMiller
