Test Your Ad Premium

Make creative your competitive edge with the world’s largest database of emotional norms

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Unlock insights from 100,000+ ads to predict and improve your creative’s business impact. Compare, benchmark, and be inspired!

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ALWAYS-ON ACCESS TO EVERY AD TESTED

The creative performance data at your fingertips

Test Your Ad Premium is our subscription-based platform offering emotional effectiveness data and predictive metrics for ads. It helps marketers understand how real consumers feel about ads and how those emotions translate into commercial outcomes.

Updated daily with new campaigns, Test Your Ad Premium delivers predictive performance reports for each new TV ad in the US and UK, available from 24 to 48 hours of airing.

BENCHMARK AGAINST YOUR CATEGORY

Compare your campaigns to the rest of the category

Explore a constantly growing and up-to-date picture of your category and benchmark against norms. Our compare feature shows your creative’s performance alongside your competitors’ work, so you can learn what’s working, and importantly what’s not.

RANK BY ADS & BY BRANDS

Explore our rankings to see how your work ladders up

Want to better understand how your brands stack up? Use our rankings to identify the winners for long-term growth (Star), short-term impact (Spike), brand recognition (Fluency) and media spend. You can rank by ad campaign or by overall brand to see where you lead and where competitors are gaining ground.

LEARN FROM THE BEST

Get Inspired!

System1’s AI automatically tags every ad’s content, allowing you to quickly search for creative features like celebrities and discover top-performing ads. You can also view our curated collections in Topical Ads, showcasing best-in-class creative from key advertising moments like the Super Bowl, Christmas, Cannes Lions Festival and many more. 

FAQs

How does Test Your Ad Premium work?

System1 receives a feed of TV ads airing in various categories in the US and UK. These ads are tested with consumers and the results are published on the platform, within their respective category, within 48 hours of airing. The estimated spend data will also be available within 1 month of airing.

What markets have access to Test Your Ad Premium?

Test Your Ad Premium is currently offered for the US and UK markets, across 108 categories, giving you access to the world’s largest open ad effectiveness database. Please contact us for specific category and additional market coverage.

Is it easy to find ads in Test Your Ad Premium?

Test Your Ad Premium leverages System1’s AI Search. The content of each ad has been codified, and using our search box you can type in your search term. This makes finding ads incredibly easy. Search by brand, celebrity spokesperson, creative features and filter on performance data.

How can Test Your Ad Premium help my business?

Answer all your top creative effectiveness questions:

Where does my brand rank compared to my competitors and what are the category norms?
How has my latest campaign’s performance compared to previous work?
Is my creative best positioned to drive the right business effects?
Which emotions does my creative elicit, and at what level of intensity?
Do consumers correctly attribute the creative to my brand? 
Am I committing the most media spend to the asset with the highest market potential?
Which brands topped the charts for the Super Bowl, Christmas, the Olympics and more?
What are examples of best-in-class work so I can get inspired for my next campaign?

What metrics and insights can I access in the Test Your Ad reports on Premium?

Every report includes our three foundational metrics:

Star Rating – Predicts long-term market share growth, based on the types of emotions felt
Spike Rating – Predicts short-term sales potential, based on the intensity of these emotions and how quickly the brand is identified
Fluency Rating – Indicates strength of branding, based on the percentage of people who correctly attribute the ad to the brand

We also provide the average Star, Spike and Fluency Ratings for your category.

Our FaceTrace® showcases the second-by-second emotional response to your creative to help you understand emotional highs and lows.

Can you provide insights on the category as a whole?

Of course! Our Test Your Ad Premium platform features more than 100,000 ads, giving us access to richer insights for your category. Our team of consultants can create a bespoke creative review called Test Your Ad Audit.

Test Your Ad Audit gives you vital context to shape your ad strategy. Its business intelligence reports go wider and deeper, with in-depth comparisons and analysis of selected ads in your category and recommendations to inform your next creative brief and comms strategies.

Each Audit details ad performance and reveals the drivers and barriers to effectiveness in the market. We follow up with strategic recommendations, including video consultation with our Creative Guidance Expert.

Test Your Ad Audit distills the wealth of data into focused advice. We’ll work with you to define the scope and ensure your Audit has maximum impact in your business.

Can I test my own ads with System1?

Yes! Our Test Your Ad platform enables you to Create with Confidence. We help you predict and improve the commercial potential of TV/CTV, social, outdoor, audio and print ads. Learn more about Test Your Ad here or contact us to get started.

How much does a subscription to Test Your Ad Premium cost?

Please contact us so we can build a customized package for you based on your category or categories of interest.

Can I try Test Your Ad Premium for free?

New to Test Your Ad Premium? You’ll get a 2-week free trial to view your competitors’ ads and others in your category along with their effectiveness metrics.

FANCY A CLOSER LOOK?

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Complete the form to book your demo.

Discuss your use cases and business needs
Our expert will give a hands-on demonstration of the product suite
We will show how deep consumer insights can improve your existing goals

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