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Top 10 Super Bowl Ads

1
Microsoft
5.3

Be The One

The Chiefs won their first Super Bowl in 50 years, but the 49ers did get to make a little history at Super Bowl LIV, with the first ever woman.....

2
Jeep
5.2

Groundhog Day

After Comcast resurrected E.T. for Christmas, Jeep take up the classic movie baton with a return outing for Bill Murray's Groundhog Day. This.....

3
Doritos
5.1

The Cool Ranch

Super Bowl advertisers like to keep things contemporary, scooping up breakthrough pop acts for their ads. After Cardi B stole the show in.....

4
Cheetos
4.8

Can’t Touch This

Another great, focused use of a celebrity from Cheetos, who dig up MC Hammer for a running joke about touching things (or not) with.....

5
NFL
4.7

Next 100

The NFL never like to be outshone at their own advertising party, and the football brand have produced some classic ads in the past, from "NFL.....

6
Minions / Illuminate
4.3

Rise of Gru Trailer

Movie trailers and brand ads are only distant relations. They have superficially similar aims, but while a branding ad needs to resolve its.....

7
T-Mobile
4.3

Mama Tests 5G

Another ad which takes a single celebrity and builds a focused ad around them - in this case it's comedian Anthony Anderson showing his (real!).....

8
Reese's
4.2

Take 5

Maybe the purest comedy ad in our Top 10, and the only one which doesn't build its laughs around celebrities. Reese's quick-fire ad brings to.....

9
Secret
4.1

Let’s Kick Inequality

2019 was a year with few inspirational ads, as brands decided to entertain for commercial gain instead. Secret, like our winner Microsoft, chose.....

10
Michelob
4.1

Jimmy Works It Out

Exercise isn't Jimmy Fallon's bag, but with The Roots showing up to provide a live soundtrack, it just might be. This year's top beer ad leaves.....

Leaderboard Continued

Rank Brand / Ad Star Rating
11 Little Caesar’s Delivery – Sliced Bread 4.0
12 WeatherTech – Lucky Dog 3.9
13 Amazon – Before Alexa 3.9
14 SodaStream – Mars Water 3.8
15 State Farm – Jake From State Farm 3.6
16 Facebook – Ready To Rock 3.6
17 Porsche – The Heist 3.5
18 New York Life – Love Takes Action 3.5
19 Walmart – Famous Visitors 3.4
20 Rocket Mortgage – Jason Momoa 3.4
21 Hyundai – Smart Pahk 3.4
22 Audi – Let It Go 3.4
23 Planters – Baby Nut 3.3
24 Disney – Mulan 3.1
25 Budweiser – Typical Americans 3.1
26 McDonald’s – Famous Orders 3.0
27 Toyota – Go Wherever They Need You 3.0
28 Pringles – Rick and Morty 2.8
29 Snickers – Fix The World 2.7
30 Tide – Coming Up Next 2.7
31 Disney Plus – Big Game Spot 2.7
32 Tide – Super Bowl Now 2.6
33 Michelob Ultra – 6 for 6 Pack 2.5
34 Coca Cola Energy – Show Up 2.5
35 Discover – Yes We’re Accepted 2.5
36 Hard Rock – J Lo 2.4
37 GMC Hummer – Quiet Revolution 2.4
38 Ford – Mustang Mach E 2.4
39 Mountain Dew – As Good As The Original 2.3
40 Hyundai Genesis – Going Away Party 2.3
41 Bud Light Seltzer – Inside Post’s Brain 2.3
42 Kia – Tough Never Quits 2.3
43 Google – Loretta 2.2
44 Sabra Hummus – #HowImmus 2.2
45 Paramount – Top Gun Maverick Trailer 2.1
46 TurboTax – All People Are Tax People 2.1
47 Walmart – United Towns 2.1
48 Dashlane – Password Paradise 2.1
49 Heinz – Find The Goodness 2.1
50 P&G – When We Come Together 2.1
51 Olay – Make Space for Women 2.0
52 Squarespace – Winona In Winona 1.9
53 Pop-Tarts – Fixed The Pretzel Commercial 1.9
54 Verizon – The Amazing Things 5G Won’t Do 1.8
55 Avocados from Mexico – Shopping Network 1.7
56 Optimum – Smart WiFi 1.7
57 Discover – No We Don’t Charge Annual Fees 1.7
58 Pepsi – Zero Sugar. Done Right. 1.5
59 Presidente – Never Left 1.3
60 Bank Heist – Quibi 1.1
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