Jeep
North America
After Comcast resurrected E.T. for Christmas, Jeep take up the classic movie baton with a return outing for Bill Murray’s Groundhog Day. This time Murray’s looped life is quickly made more bearable by a Jeep, in which he and his groundhog chum can get away for a day of adventures at a time. Cultural references are meat and drink for our holistic right-brain, which likes to be reminded of the wider world. But for best effect, keep them focused and let them tell a story. Fun fact: the game happened on the real actual Groundhog Day, to add a little sprinkle of topicality!
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