Cheetos
North America
Another great, focused use of a celebrity from Cheetos, who dig up MC Hammer for a running joke about touching things (or not) with Cheeto-stained fingers. It’s a perfect example of the merits of focusing on an idea and getting the most out of it, rather than throwing a ton of different jokes and concepts at the wall and seeing if any stick. Well done Cheetos for keeping it simple.
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