Each year, System1 tests every Super Bowl ad using our Test Your Ad Competitive Edge platform, leveraging real consumer emotional response data to predict the commercial impact of creative.
Explore our latest insights, top-performing Super Bowl ads of years past and why they work, and more about Test Your Ad Competitive Edge.
Vanessa Chin is the SVP of Marketing at System1, The Creative Effectiveness Platform that predicts and improves the commercial impact of ads and ideas. Vanessa leads US marketing efforts to enhance visibility and expand business opportunities. Previously, she was Marketing Director at ALDI, supporting its transformation into the fastest-growing US grocery chain. Vanessa has also worked at Leo Burnett, MARC USA, and BBDO, with expertise in advertising, brand development, and global marketing operations.
Devra Jacobs serves as a key commercial leader at System1, where she oversees U.S. market strategy and client partnerships. With a focus on driving growth and delivering impactful brand outcomes, Devra leads initiatives that connect System1’s behavioral science and advertising effectiveness solutions with top-tier marketers across industries. Her role centers on expanding commercial opportunities, deepening client relationships, and ensuring System1’s offerings align with the evolving needs of the U.S. advertising landscape.
On Monday, February 9, we’re once again breaking down America’s favorite ads, revealing which performed best on brand building, which are strongest at securing short-term sales and more!
On Tuesday, Feb. 10, join System1 and WARC in NYC to see which brands won the creativity game and how they did it.
With seven years of Super Bowl ad testing data, System1 can deliver a unique perspective on creative effectiveness best practices.
Celebrities will always be a fixture of Super Bowl advertising. Discover how stars can best power your brand.
Dull advertising is costing brands millions. Here, we unpack the least dull Super Bowl ads and why they work.
The Super Bowl has long been an A-listers’ playground. As more brands tap into creators, can they have the same impact?
With so many advertisers competing for attention, codification is the key to both short-term and long-term commercial success.
Ahead of Super Bowl LX, we’re digging deeper into six years of Big Game data. That’s 425 full-length ads tested with more than 60,000 consumers. Let’s reveal System1’s Big Game ‘Hall of Fame’!
A campaign's effectiveness starts and ends with the consumer.
One of the most interesting findings from our research is actually the lack of something in most Super Bowl ads: the elusive jingle.
System1 is keeping track of all the advertisers as they confirm participation in advertising’s biggest night. It’s a list that’s not to be missed!
The most comprehensive creative effectiveness review of Super Bowl advertising.
Our Ad Of The Week feature showcases top-performing ads in System1’s Test Your Ad Competitive Edge platform and the creative features that help them elicit positive emotion, entertain, and drive short-term sales and long-term growth.
With insights from 100,000+ ads, Test Your Ad Competitive Edge is the world’s largest database of emotional norms. Updated daily with new campaigns, it delivers predictive performance reports for each new TV ad in the US and UK, available from 24 to 48 hours of airing.
Explore a constantly growing and up-to-date picture of various categories, benchmark against norms and be inspired by best-in-class creative for the Super Bowl, Olympics, World Cup and more.
Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.
Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.
Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.