Winning the Big (Creativity) Game
Using the Super Bowl to Build Brands Through Creative Effectiveness
Super Bowl LX marks 60 years of championship matchups, audience anticipation and the biggest ads of the year. It also marks the 4th annual WARC and System1 Big Game recap, which is happening in New York City on February 10!
Join us as we reveal viewers’ favorite Super Bowl ads and the creative features and themes that helped brands win the night. We’ll also take a look at the latest data around celebrities in Super Bowl ads, first-time advertisers vs. returning ones, early-release ads vs. game-night debuts and more! Whether you have skin in this year’s advertising game or are observing from the sidelines, these are insights you can leverage to enhance your marketing throughout 2026.
Our creative effectiveness commentators for the evening include:
Where / When:
- February 10, 5-8 pm ET
- Havas: 200 Hudson Street, Floor 4
Please note, this is an in-person event with limited space and the presentation and panel won’t be livestreamed. We encourage everyone to complete the form as soon as possible to lock in your RSVP.
