The Ultimate Market Research Platform

Predictive Market Analysis.
In-Depth Market Research.
Create With Confidence.

With our innovative market research platforms – Test Your Ad, Test Your Brand, and Test Your Innovation – we provide solutions for predictive insights into short- and long-term commercial potential. Craft marketing strategies with confidence, guided by data analytics and practical insights. Stay ahead in your industry; understand market trends; and target new customers effectively: brand growth starts here.

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Predictive
Agile
Actionable

A selection of the brands we've already worked with

5-Star Marketing Platform

The Power of Emotion

We analyze purchasing behavior and predict commercial success by gauging how effectively your ads build positive associations in the minds of consumers.

Understand the audience and the market, and draw a line between short-term ad impact and long-term brand growth. Deploy our innovative market research tools – Test Your Ad, Test Your Brand, and Test Your Innovation – to craft impactful, creative, and emotionally resonant campaigns.

MARKET RESEARCH AND BRAND RECOGNITION

The Power of Attention

In the modern advertising world, attention is crucial. Advertisers only have a small window to capture and hold audience attention. That’s why our market research platforms use Fast Fluency: the ability to measure brand recognition after just 2 seconds of exposure to understand how people connect your creative content with your brand.

System1’s market research platforms feature an attention time curve which visually represents the capacity to maintain viewer engagement. Pinpoint crucial moments where attention is lost to hone your advertising approach and predict success.

Multi-Platform Solutions

Featured Market Research Platforms

Meet our market research platforms. The System1 suite of solutions is here to enable bolder, more creative, and more profitable commercial strategy for advertisers.

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts."
Peter Markey Chief Marketing Officer, Boots

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea."
Jamie Peate Chief Brand & Marketing Aldi

Use Data Analysis to Grow Your Brand

Market Trends. Real-Time Insights

Gain insights into emotional responses and commercial impacts for your brand, ads, and ideas. The power of emotion is a crucial predictor of profitability and growth. Understanding the human feelings that drive purchasing behaviors empowers your company strategy with genuinely impactful insights.

Because those brands that evoke strong emotional responses are the ones that consistently witness growth: year after year. Harness real-time data for informed, growth-focused decisions.

Brand-Centric Market Research

Unlock Your Growth Potential

Drill into advanced Pro diagnostics to elevate your brand's health with Test Your Brand. Assess the effects of your creative on your brand, benchmark your impact against those of your competitors, and take the pulse of public mood in reaction to industry trends.

The TYB market research platform enables a more competitive analysis to stay ahead in your industry, monitor market fluctuations, and predict long-term growth.

Test Your Brand

Ad Research and Analysis

Drive Sales Through Emotion

Accelerate and power your ad performance with predictive insights from Test Your Ad. Discover the factors driving your target audience's emotional responses, and leverage this data to craft a strategy that captivates and resonates.

Boost sales and ensure long-term growth by forging positive associations with your company: because when people feel more, they buy more.

Test Your Ad

Concept Research

Identify Your Best Ideas

Optimize your product launches with predictive insights from our suite of market research platforms. Test Your Innovation maximizes the commercial potential of your concepts; we know that 5-Star ideas are three times more profitable than those with a 1-Star Rating.

Go deeper into your target market's emotional responses through our FaceTrace emotional measurement system. TYI allows you to make more informed decisions and create concepts that resonate with your audience – driving unprecedented market success.

Test Your Innovation

Which Platform Is Right For You?

Our Market Research Solutions

Choose the perfect market research platform from our flexible pricing options. Fast and user-friendly; solutions tailored to your business.

Pricing

Test Your Brand

Improve brand health.
Predict brand growth

Test Your Brand

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad

Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

Test Your Innovation

FANCY A GO?

Request a demo
with one of our experts

The System1 market research suite comes with hands-on support from our ad testing experts. Benefit from our world-class research and marketing insights by booking a demo with one of our specialists today. Discover what consumers think about you and your competitors to create tailored advertising campaigns that drive real results. Empower your marketing strategies by eliminating the guesswork and predict your most successful assets and ideas.

Complete the form to book your demo.

Discuss your use cases and business needs
Give a hands-on demonstration of the product suite
Gain actionable insights for more informed decisions

FAQs

What is a market research platform?

A market research platform is a comprehensive solution designed to analyze and predict consumer behavior. It provides user-friendly tools for businesses to gather actionable insights, conduct competitive analysis, and optimize marketing strategies based on data-driven analytics.

Why does emotion affect ad performance?

Emotion is a key driver of ad success as it is the foundation of consumer decisions. Our platform leverages predictive analysis to measure emotional responses, providing valuable insights for businesses to create impactful and resonant marketing strategies.

What kinds of companies use System1’s market research solutions?

Companies across various industries, from small businesses to large enterprises, use System1’s market research solutions. Our user-friendly platform caters to a diverse range of businesses, helping them understand their target audience, industry trends, and improve their marketing strategies.

How much does the System1 market research platform suite cost?

Our market research platforms have flexible pricing options tailored to meet the unique needs of businesses. Contact us to discuss your requirements and explore the cost-effective solutions available for your company’s growth.

Where can I find more information about market research and analysis

Here at System1, we operate in all things market research. You can browse our Insights repository for more information, and read more about how to avoid common marketing mistakes here to hone your strategy. Our marketing insights go hand-in-hand with our suite of market research platforms. Get in touch to find out more.

What is the difference between System1’s 3 market research platforms.

Test Your Ad tests the effectiveness of your digital ads, measuring Fame, Fluency, Feeling and Emotional Response. This platform offers Face Trace tracking, providing a second-by-second measurement of audience emotional response to your ads.

Test Your Brand is our market research platform for brands. It provides predictive measures to help you understand brand health, brand awareness and emotional response to your brand, allowing you to predict future performance and improve and inform your brand strategy.

Test Your Innovation allows you to test your innovations and ideas. From tweaked taglines to category-changing innovations, Test Your Innovation allows you to select ideas with confidence and to predict acceptance and reactions to your creative ideas.

What are the primary benefits of using a market research platform for business growth?

Using a market research platform provides businesses with valuable insights into customer preferences, competitor performance, and emerging market trends. These platforms enable data-driven decision-making, help identify growth opportunities, and improve customer targeting. Ultimately, this strategic insight supports more effective marketing, product development, and overall business expansion.

The Ultimate Market Research Platform

Predictive Market Analysis.
In-Depth Market Research.
Create With Confidence.

Predictive

Agile

Actionable

A selection of the brands we've already worked with

The Power of Emotion

The Power of Attention

Featured Market Research Platforms

Test Your Ad

Test Your Brand

Test Your Innovation

Market Trends. Real-Time Insights

Unlock Your Growth Potential

Drive Sales Through Emotion

Identify Your Best Ideas

Our Market Research Solutions

Pricing

Learn More about our Market Research Platforms

Improve brand health.
Predict brand growth

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new

Request a demo
with one of our experts

What is a market research platform?

Why does emotion affect ad performance?

What kinds of companies use System1’s market research solutions?

How much does the System1 market research platform suite cost?

Where can I find more information about market research and analysis

What is the difference between System1’s 3 market research platforms.

What are the primary benefits of using a market research platform for business growth?

Try Test Your Brand

The Ultimate Market Research Platform

Predictive Market Analysis. In-Depth Market Research. Create With Confidence.

Predictive

Agile

Actionable

A selection of the brands we've already worked with

The Power of Emotion

The Power of Attention

Featured Market Research Platforms

Test Your Ad

Test Your Brand

Test Your Innovation

Market Trends. Real-Time Insights

Unlock Your Growth Potential

Drive Sales Through Emotion

Identify Your Best Ideas

Our Market Research Solutions

Pricing

Learn More about our Market Research Platforms

Improve brand health. Predict brand growth

Empowering every marketer to create great advertising

5-Star Innovation is 80% familiar, 20% new

Request a demo with one of our experts

What is a market research platform?

Why does emotion affect ad performance?

What kinds of companies use System1’s market research solutions?

How much does the System1 market research platform suite cost?

Where can I find more information about market research and analysis

What is the difference between System1’s 3 market research platforms.

What are the primary benefits of using a market research platform for business growth?

Try Test Your Brand

Predictive Market Analysis.
In-Depth Market Research.
Create With Confidence.

Improve brand health.
Predict brand growth

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new

Request a demo
with one of our experts