Advertising Insights Platform

Actionable Data
Customer Insights
More Mileage From Your Marketing

Test Your Ad: the advertising insights platform predicting performance in creative marketing. Leverage trends and improve results with customer behavior data.

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Predictive
The most reliable predictor of customer engagement
Speed
Actionable insights returned in 24 hours
Ease
User-friendly interface to view trends and results

Star rating has been validated in conjunction with the IPA

A selection of the brands we've already worked with

Your 5-Star Marketing Strategy

More Emotion Means More Sales

The very best ad campaigns have a performance based on two things: increased sales and long-term brand growth. Customer insight research tells us this happens because a brand manages to achieve an emotional impact with its target audience. Test Your Ad reliably predicts sales results and long-term growth, using customer behavior data to reveal actionable ad insights and empower creative commercial decisions.

What our clients say

5.2

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
5.2

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
5.9

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Chief Brand & Marketing Aldi
5.2

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"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance

Test Your Ad

Advertising Insights – When & Where You Need Them

Flexible options and pricing levels. Fast delivery. Consumer engagement data, actionable insights, market strategy, and brand growth. Use Test Your Ad in a way that best suits your organization and its vision.

Competitor Ad Insights

Real-Time Visibility On Your Industry, Audience & Market

Get daily market research on new ads that air in your category. View predictions on their potential success, and market insights to reveal your position in the market.

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Test Your Ad

Customer Insights Based On 3 Core Metrics

Star Rating

Predicts long-term market share growth
Spike Rating

Indicates short-term sales potential
Fluency Rating

Indicates strength of brand recognition

Brand Asset Data Analytics

Discover your most impactful assets and how customers experience them

Fame x Fluency

How quickly do people attribute an asset to my brand?

Fame x Feeling

For people correctly attributing an asset to my brand, how happy does the asset make them?

Emotional Response

How do my assets and those of my competitors make people feel and why?

INTUITIVE REPORTING
Advertising Insights:
Actionable Data

The Recipe For Success

System1 Guidance Reveals the Science of Creativity

Creativity is the marketers best friend. We use our advertising insights tool as the foundation for our Guidance, delivering personalized suggestions to improve ad performance, backed by leading ideas from the world of customer engagement science.

Pricing

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Digital Ad Insights

In addition to traditional channels, you now have the opportunity to analyze digital creative for actionable insights, empowering you to enhance the overall performance of your ad campaign. Conduct targeted tests on either the broader consumer base or custom samples to glean valuable insights into specific target audiences. Tap into online customer behavior and market trends to reliably predict engagement.

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Outdoor & Out-of-Home Ad Insights

Assess your outdoor posters, billboards, and digital outdoor assets. TYA Outdoor uses Fast Fluency alongside Star, Spike, and Fluency Ratings. This innovative metric gauges brand recognition within the first 2 seconds of exposure, delivering actionable insights into the immediate connection between your marketing strategy and brand. TYA Outdoor incorporates an attention time curve, offering a visual depiction of viewer engagement duration and key moments when attention is lost.

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Audio Ad Insights

Test Your Ad Audio determines the short- and long-term impact of audio advertisements for radio, podcast and other platforms. You can test audio ads in draft or finished formats among the general population and custom audiences. Get access to your ad's FaceTrace(R), a cumulative second-by-second emotional journey based on listeners' responses, left and right-brain features, types of happiness, reasons for emotion and more!

Premium Ad Insights

Unlock comprehensive insights into your advertising landscape with Test Your Ad Premium, the ultimate ad comparison tool. Get the full picture of ads within your industry and compare Test Your Ad results for each advertisement, including ones launched within 24 hours. Benchmark your campaigns, identify creative trends, monitor competitor strategies, and draw inspiration. With real-time data, understand the immediate emotional response.

Ad Auditing

Our market intelligence reports offer deep comparisons and analyses of chosen ads in your category, coupled with recommendations to guide your next creative brief. Using the TYA database, each Audit delivers a personalized creative review, displaying performance metrics and unpacking factors influencing effectiveness.

FANCY A GO?
Request a demo
of the Test Your Ad platform

Discover what consumers think about your ads and your competitors’ ads. Complete the form to book your demo.

Discuss your use cases and business needs

Our expert will give a hands-on demonstration of the product suite

We will show how deep consumer insights can improve your existing goals

Featured Products

Test Your Brand

Fame Feeling & Fluency
drive profitable growth

As World leaders in predicting and improving brand effectiveness, Test Your Brand provides the most predictive metrics and richest diagnostics.

Test Your Brand

Test Your Idea

5-Star Innovation is
80% familiar, 20% new

As World leaders in predicting and improving new product effectiveness, Test Your Idea provides the most accurate/predictive metrics.

Test Your Idea

What is Test Your Ad, and how does it provide actionable ad insights?

Test Your Ad is our comprehensive ad insights platform designed to predict ad success and offer actionable insights. It quantifies creativity, evaluates target audience engagement, and helps optimize your ad campaigns for long-term brand growth.

How does TYA analyze customer behavior and demographics?

Test Your Ad employs our unique system to delve into customer behavior and demographics. By testing ads among specific target audiences and the wider public, it provides valuable insights into how different demographic groups engage with your content

Can TYA help in refining our marketing and market strategy?

Absolutely. TYA goes beyond simple testing; it assists in refining your overall marketing and market strategy. Through detailed analyses, it highlights trends, provides market insights, and supports strategic decision-making for enhanced brand performance.

What role does TYA play in improving consumer engagement?

TYA assesses the effectiveness of ads in capturing consumer engagement. By evaluating factors like attention time and emotional response, it guides you in creating content that resonates with your audience and maximizes engagement.

How does TYA contribute to the success of ad campaigns?

Our platform serves as a crucial tool in the success of ad campaigns. It benchmarks ad effectiveness, identifies creative trends, and monitors competitor strategies, ensuring your campaigns are well-positioned for optimal results and performance.

Can TYA provide insights into customer experience and satisfaction?

Yes, the platform offers insights into customer experience by gauging real-world emotional responses to ads. By understanding the drivers and barriers to effectiveness, it helps enhance customer satisfaction and tailor future communication strategies.

Is TYA suitable for all types of brands and industries?

TYA is a versatile platform suitable for brands across various industries. Whether you’re launching a new product or refining your brand message, the tool can be customized to meet the specific needs of your business, ensuring actionable data and insights for long-term success.

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