Mini March Madness! Fluent Devices Bracket

Whether you’re seeing your family this Easter or remaining office-bound, you can enjoy yourselves – and start a few advertising debates – filling in our Fluent Devices Mini March Madness brackets. There’s one for the US…

And one for the UK…

Let the best icon win!

What are Fluent Devices? They’re distinctive assets on steroids – recurring characters (or slogans) which drive the creative of a campaign. We ran a study on them last year using the IPA Database and our suite of market research platforms which proved that if you use a Fluent Device, you’re more likely to see long-term profitable growth. Watch Orlando Wood’s presentation on them below for more.



At System1, we help the world’s largest advertisers make confident, creative decisions that lead to transformational business results. Our powerful ad testing platform (Test Your Ad) and our idea testing platform (Test Your Idea) help brands predict the commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand, our brand tracking tool which measures the impact of ads and ideas on brand health, ensuring long-term brand growth through predictive success.

Get in touch or book a demo with one of our experts to learn more.

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