System1’s Brand Tracker: Brand Tracking at Its Finest

Track Brand Performance.
Predict Advertising Success.
Build Long-Term Brand Equity.

Unlock new growth strategies with our brand tracking platform, Test Your Brand. Harness key metrics and market research to gain insights and predict brand health. Empower your commercial strategy with deeper understanding of target audience preferences and emotion-driven consumer behavior.

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Predictive
Agile
Actionable

A selection of the brands we've already worked with

Real-Time Brand Tracker

When People Feel More, They Buy More

Gain revelatory insights into emotional responses towards your brand, and its assets, ads, and ideas.

Emotional response is a key predictor of growth. By understanding the human sentiments that drive consumer behavior, you harness the power of real-time data for a more impactful and resonant brand strategy.

History has shown us, time and again: brands that elicit a strong emotional response, relative to their size, are more likely to experience stable, long-term growth.

AUDIENCE AND INDUSTRY INSIGHTS

Brand Tracking Against Competitors

Enhance your long-term growth strategy with our user-friendly brand tracking platform. Assess your brand’s performance in relation to your competitors and discover your brand’s exact market position by monitoring share of voice and emotional impact. Harness the power of accurate predictions today with Test Your Brand, our innovative brand tracker.

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MORE THAN JUST A BRAND TRACKER

Custom Insights Show Your Real Impact

3 KEY BRAND TRACKING METRICS

Fame, Feeling and Fluency

Our brand tracking platform is guided by three core metrics: Fame, Feeling, and Fluency. These are the factors that influence your growth, reveal emotional impact among consumers, and enable more informed creative decisions.

ACCESSIBLE REPORTING

Comprehensive & Intuitive Brand Tracker Reports

POWERFUL BRAND TRACKER ANALYTICS

Build Data-Led Marketing Strategies

Experience a revolution in intelligent reporting and data analysis with our brand tracking platform.

As the leading brand tracker for growth-led brands, Test Your Brand offers precise reporting capabilities that dive deep into critical data touchpoints, encompassing Fame, Feeling, Fluency, share of market, share of voice, emotional response, and both positive and negative associations. This comprehensive brand tracking and analysis provides unparalleled insights into your real-time and future performance.

Moreover, our user-friendly interface simplifies data analytics, making things accessible and straightforward.

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts."
Peter Markey Chief Marketing Officer, Boots

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea."
Jamie Peate Chief Brand & Marketing Aldi

CONSUMER BEHAVIOR DATA

Understand Factors That Impact Brand Health

Our brand tracker unveils insights into the factors that influence your brand health.

Use our brand tracking platform before and after campaigns to determine the impact of your commercial activity, and identify the effect of external market factors. Dive into the psychology of consumer behavior, measure emotional engagement, and capture user attention more reliably.

This brand tracker analysis provides clarity on key health metrics for a deeper understanding of your target audience responses, and the long-term impact on your brand well-being.

Pricing

Brand Tracker Diagnostics

Understand Your Brand

Deepen your brand understanding through Pro Diagnostics. This dynamic blend unlocks your brand's hidden growth potential; gain insight into how creativity influences your brand, track your market position compared to competitors, and delve into users’ reception of the latest industry trends.

Harness the potential of potential of a brand tracking platform and measure what matters, when it matters.

Shape Your Marketing Communications

Unlock Strategic Decision-Making

Gauge the impact of your communications, brand interactions, and market forces with our brand tracker tool.

Our brand tracking platform identifies actionable insights to inform your strategic decisions and illuminate the path towards growth.

Measure what matters, when it matters; this is the key data needed to craft an impactful marketing and communications strategy.

FANCY A GO?

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with one of our experts

Discover what consumers think about you and your competitors. Complete the form to book your demo.

Discuss your use cases and business needs
Give a hands-on demonstration of the product suite
Show how deep consumer insights can improve your existing goals

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Test Your Ad

Test Your Idea

5-Star Innovation is
80% familiar, 20% new

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

Test Your Idea

FAQs

What is brand tracking?

Brand tracking is a data-backed and intuitive solution for companies to monitor, evaluate, and optimize their presence and reputation in the market.

Our brand tracking platform offers valuable insights into user sentiment, reputation, and consumer behavior, empowering you to make more informed decisions and hone your commercial strategies.

How does a brand tracker work?

The Test Your Brand brand tracking platform uses advanced data monitoring and sentiment analysis to continuously keep tabs on brand mentions, both positive and negative, across various touchpoints. It predicts emotional impact and advertising success, facilitating long-term brand growth in competitive business landscapes.

Learn more about core metrics.

What are the core benefits of the System1 brand tracking platform?

A brand tracking platform provides precise data insights, meaning you can refine your marketing strategies and drive long-term growth. Additionally, it ensures that your commercial gameplan aligns with industry trends and audience preferences, allowing you to make decisions that drive business success.

How can brand tracking make a competitive difference?

By continuously monitoring brand mentions and performing real-time sentiment analysis, brand tracking offers a complete view of your brand position within your market. You’ll also be able to compare your reputation and impact against those of your competitors. This enables you to stay ahead of the game, optimize your market presence, and foster long-term loyalty.

Who uses the System1 brand tracking platform?

A diverse range of businesses across several industries use our brand tracking platform.

Our unique and intuitive solutions have helped fuel the long-term growth, creative success, and increased market presence of a wide variety of brands – just take a look at our case studies.

How often should I use a brand tracker?

Regular brand tracking is essential for staying updated on your brand’s performance and market dynamics. We recommend conducting brand tracking at least quarterly to ensure you capture changes in consumer sentiment and industry trends effectively – of course, with Test Your Brand, you’ll have access to a real-time brand tracker and practically instantaneous results, so you’ll have the freedom to conduct brand tracking as often as you like.

Can a brand tracker help with crisis & reputation management?

Yes, brand tracking can be invaluable during times of crisis. By monitoring sentiment and brand mentions in real-time, a brand tracker helps you identify issues early, respond promptly, and mitigate reputational damage effectively, safeguarding your brand’s long-term health and resilience.

What metrics should I focus on when analyzing brand tracking data?

When analyzing brand tracking data, focus on key metrics like brand awareness, sentiment, emotional engagement, share of voice, and market perception. These metrics provide valuable insights into your brand’s health, performance, and competitive positioning in the market landscape. At System1, we boil this down into three core metrics: Fame, Feeling, and Fluency. This gives the most intuitive and actionable data possible for brand tracking and growth.

System1’s Brand Tracker: Brand Tracking at Its Finest

Track Brand Performance.
Predict Advertising Success.
Build Long-Term Brand Equity.

Predictive

Agile

Actionable

A selection of the brands we've already worked with

When People Feel More, They Buy More

Brand Tracking Against Competitors

Custom Insights Show Your Real Impact

Fame, Feeling and Fluency

Fame - Brand recognition

Feeling - Brand Sentiment & Perception

Fluency - Brand awareness

Comprehensive & Intuitive Brand Tracker Reports

Build Data-Led Marketing Strategies

Understand Factors That Impact Brand Health

Pricing

Understand Your Brand

Unlock Strategic Decision-Making

Request a demo
with one of our experts

Featured Products

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new

What is brand tracking?

How does a brand tracker work?

What are the core benefits of the System1 brand tracking platform?

How can brand tracking make a competitive difference?

Who uses the System1 brand tracking platform?

How often should I use a brand tracker?

Can a brand tracker help with crisis & reputation management?

What metrics should I focus on when analyzing brand tracking data?

Try Test Your Brand

System1’s Brand Tracker: Brand Tracking at Its Finest

Track Brand Performance. Predict Advertising Success. Build Long-Term Brand Equity.

Predictive

Agile

Actionable

A selection of the brands we've already worked with

When People Feel More, They Buy More

Brand Tracking Against Competitors

Custom Insights Show Your Real Impact

Fame, Feeling and Fluency

Fame - Brand recognition

Feeling - Brand Sentiment & Perception

Fluency - Brand awareness

Comprehensive & Intuitive Brand Tracker Reports

Build Data-Led Marketing Strategies

Understand Factors That Impact Brand Health

Pricing

Understand Your Brand

Unlock Strategic Decision-Making

Request a demo with one of our experts

Featured Products

Empowering every marketer to create great advertising

5-Star Innovation is 80% familiar, 20% new

What is brand tracking?

How does a brand tracker work?

What are the core benefits of the System1 brand tracking platform?

How can brand tracking make a competitive difference?

Who uses the System1 brand tracking platform?

How often should I use a brand tracker?

Can a brand tracker help with crisis & reputation management?

What metrics should I focus on when analyzing brand tracking data?

Try Test Your Brand

Track Brand Performance.
Predict Advertising Success.
Build Long-Term Brand Equity.

Request a demo
with one of our experts

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new