Coming Soon: The 2017 FeelMore50


Every year, we use our market research tools to test and rank hundreds of TV and digital commercials, in a search for the most emotional ads of the year. It’s the FeelMore50 list, the only industry ranking that reflects the real emotional response of real people.

The latest rankings – covering 2017 – are coming to our FeelMore50 website on Thursday. Across the main Top 50 list, and the various regional and sector lists, we’re spotlighting more than 80 great ads. For the first time ever, all 50 of the main FeelMore ads got a 5-Star rating in testing (meaning they’d be highly likely to drive long-term profitable growth for their brands).

It’s going to be emotional.

Expect plenty of analysis on this blog, and a couple of surprises. Meanwhile refresh your memory of last year’s FeelMore50 winner, Dorito’s ‘Crash The Super Bowl’ swan song, “Dogs”


At System1, we help the world’s largest advertisers make confident, creative decisions that lead to transformational business results. Our powerful ad testing platform (Test Your Ad) and our idea testing platform (Test Your Idea) help brands predict the commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand, our brand tracking tool which measures the impact of ads and ideas on brand health, ensuring long-term brand growth through predictive success.
Get in touch or book a demo with one of our experts to learn more.

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.