While it’s true there are many great ads of the past, there’s also plenty of work being developed today that proves creativity isn’t dead.
Introducing System1 Creative Distinction: a marker of effectiveness for the agencies delivering work that supports long-term brand building.
Our Test Your Ad platform measures consumers’ emotional responses to advertising to accurately predict its short- and long-term effects. With more than 100,000 ads in our database, we know what works well and why.
That’s why we’re sharing the insights with you and celebrating the agencies that have helped brands bring their work to life. Each week, we’ll be unveiling the latest look at commercially effective creative from agencies across the US and UK.
So let’s pop the pink bubbly and toast to today’s great work!
