Co-Founder and Managing Director, System1 Agency
I have spent half of my marketing career client side - and the other half agency side. Difficult to say which has been more fun: Marketing Director roles in Unilever (The Lynx Effect), adidas & Nike (Run London) - or setting up and running The BSG (Global Marketing Consultancy). Either way - both roads have led to System1 Agency.System1 Agency is all about change: using System1 principles to change the way that Marketing Leaders approach Marketing, Communication & NPD; and moving from assumption to proof - delivering creative work that is guaranteed to deliver the highest returns on marketing investment.