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  • About
    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Idea
    • Test Your Brand
    • Case Studies
  • Insights
    • Campaigns
    • Nation’s Favourite Ads 2022
    • Super Bowl LVII
    • Christmas
    • World Cup
    • Advertising Effectiveness
    • Lemon
    • Look Out
    • Unlocking Profitable Growth
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
  • News
    • Ad Of The Week
    • Blog
    • Uncensored CMO
    • In The Press
  • Investors
    • Investor Info
    • The Board
  • Work With Us
    • Careers
  • Contact Us
    • Get In Touch
    • Offices
Team

Rod Connors

Co-Founder and Managing Director, System1 Agency

I have spent half of my marketing career client side - and the other half agency side. Difficult to say which has been more fun: Marketing Director roles in Unilever (The Lynx Effect), adidas & Nike (Run London) - or setting up and running The BSG (Global Marketing Consultancy). Either way - both roads have led to System1 Agency.System1 Agency is all about change: using System1 principles to change the way that Marketing Leaders approach Marketing, Communication & NPD; and moving from assumption to proof - delivering creative work that is guaranteed to deliver the highest returns on marketing investment.

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