Jon is our Chief Customer Officer, and before that our CMO. So it’s no surprise that with his leadership and unparalleled energy and drive, System1 is expanding at an exponential rate. Jon always reaches for the stars…. and catches them.
In 2022 Jon stepped up into our Chief Customer Officer role where he’s accountable for all our products, marketing and sales. Jon used to be a System1 customer, so his superpower is a practical understanding of our customers’ needs and challenges, with genuine empathy.
Jon is an experienced commercial leader with a track record of delivering substantial growth across a large number of brands. His previous experience includes a short stint as CMO for Brewdog, Marketing Director at Suntory leading some of the UK's most iconic brands, on the Board of Purity Soft Drinks, a private equity-backed soft drink business, and working for Britvic Soft Drinks running a 'Seed Brand Unit' in conjunction with Pepsi.
Jon also hosts the ‘Uncensored CMO’ podcast, a mix of work and pleasure and a great way to meet potential clients. It’s at number 1 in Apple’s marketing category for 4 countries.
Outside of work, Jon enjoys the freedom of road cycling, “it energises me and I love the social aspect. All my best ideas happen when I am riding my bike”. Jon cycles for fun and fitness, with the occasional competition. He aimed high for his first-ever Time Trial – the Duo Normand – where, thrillingly, he got to compete against pro cyclists. He blended in seamlessly (he hopes) save for the fact he had no team car (!) and has never been so proud to come 257th!
“The superpower I bring to System1 is that I used to be a customer. So I genuinely understand how we can best serve our customers from my practical experience”.
Cillit Bang. Was it real or was it a parody? The uncertainly made it very clever. The character, Barry Scott, was literally ‘that guy’ you see on late night shopping channels. It’ll never win an award, the ad industry will turn their nose down at it, and the audience probably rate it as one of the worst ads on telly… but I have a feeling it worked.
Going to Cannes Lions as a guest of System1. I never got asked as a client, even though I won a couple of Lions myself for an ad I did with Anthony Joshua and Lucozade, and so it was basically shadenfreude moment for me – and as we know at System1 that’s the best type of happiness.
Maverick from Top Gun.