CEO and Founder
It's been quite a journey getting here but as they say, 'you ain't seen nothing yet'. The first 16 years as BrainJuicer we reinvented market research, using System 1 thinking to better predict famous, 5-Star marketing. For the next 16 years as System1 Group, we’re raising our ambition to reinvent marketing services, to produce as well as predict famous, 5-Starmarketing and guarantee profitable growth for our clients [a 1st for the industry]. That will make us a much larger company but ensuring we keep playfulness and inventiveness at our core, will ensure we remain an exciting place to work while we take on the big marketing services groups.
We won't get everything right but hopefully with talented staff doing jobs they love, together with brave clients who want to make a difference, we'll get there. My recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.
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