Baby brand Johnson’s turns an ad announcing a packaging change into an emotional opportunity. Firstly by stressing the ways it’s moving with the times to make its products safer and easier for new parents to use (and it’s moving culturally too – there’s a lot of Dads in this ad as well as Mums!). Secondly by, well, showing a whole lot of cute babies.Back To All
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.