Baby brand Johnson’s turns an ad announcing a packaging change into an emotional opportunity. Firstly by stressing the ways it’s moving with the times to make its products safer and easier for new parents to use (and it’s moving culturally too – there’s a lot of Dads in this ad as well as Mums!). Secondly by, well, showing a whole lot of cute babies.
Our expert will give a hands-on demonstration of the platform
We’ll show how deep consumer insights can guide your marketing strategy
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.