Peter Field, Dr. Karen Nelson-Field and Orlando Wood
EffWorks Triple Jeopardy of Attention
With the IPA and WARC
WATCH THE WEBINAR
Hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.
This webinar, in association with the IPA and WARC, is an exclusive reprise of the speakers’ highly popular 2022 WARC x Cannes Lions session. The presentation is coupled with a Q&A hosted by Jon Evans.