The 2024 Cannes Lions International Festival of Creativity is just around the corner! Don’t miss these upcoming sessions featuring System1.

The Extraordinary Cost of Dull: Why Boring Advertising Must Die

When: Tuesday 18 June, 15:15—15:45 (30 min)

Where: Forum, The Palais

Speakers: Jon Evans (Chief Customer Officer at System1 and host of the Uncensored CMO podcast) and Adam Morgan (Founder and CEO of eatbigfish)

Description: Gathered at Cannes, the industry honour the top 1% of yearly creativity. However, this fraction stands as an exception in a marketing realm largely veiled in mediocrity—the damaging 99%. Beige is a secret assassin in this industry. It's time for introspection.

Join Jon Evans and Adam Morgan—Brand Effectiveness champions—as they uncover why this dreariness persists across global industries. Backed by brand new IPA, System1, WARC, MESH data, and expert insights, they'll reveal alarming findings.

Their mission? Equipping you with tools to challenge this norm. Swift action is vital; the escalating cost of banality threatens our future. Let's unite armed with knowledge to overhaul this status quo and safeguard our industry's vitality.

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The Next Creative Revolution

When: Friday 21 June, 12:15—12:45 (30 min)

Where: Debussy Theatre, The Palais

Speakers: Orlando Wood (Chief Innovation Officer) and Sir John Hegarty (Creative Founder, The Garage Entertainment)

Description: Last year, brands spent upwards of $750bn globally on advertising. It’s estimated that only 6% of it is truly effective. As an industry, our creative output seems to be in decline.

Join Sir John Hegarty and Orlando Wood for an insightful conversation as they discuss how you can drive change, why the time to act is now and how you can be part of the revolution.

Questions this session will answer: Why the time is now to change our creative output? What are ‘the principles that will remain’? What is the evidence and proof of what the next creative revolution can deliver?

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