System1’s Brand Awareness Tool

Measure Brand Perception.
Gauge Brand Awareness.
Predict Long-Term Growth.
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Understand how consumers see your brand and predict its future performance to inform strategic brand growth. Measure brand perception, gauge target audience awareness, and pave the way for long-term success with key features from our innovative brand awareness tool.

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Predictive
Agile
Actionable

A selection of the brands we've already worked with

MORE EFFECTIVE BRAND AWARENESS CAMPAIGNS

Grow Your Share of Voice

Elevate your brand awareness campaigns with strategic planning and insights. System1's brand awareness tool Test Your Brand empowers a more impactful brand awareness strategy. Maximize your share of voice in the market and optimize brand recall with data-driven analytics and actionable metrics. Achieve sustainable brand growth and deeper resonance with your target audience through effective campaign planning.

WHAT OUR CLIENTS SAY

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts."
Peter Markey Chief Marketing Officer, Boots

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea."
Jamie Peate Chief Brand & Marketing Aldi

THE POWER OF EMOTION

When People Feel More, They Buy More

Use the influence and impact of emotion on consumer behavior to your advantage with our brand awareness measurement tool. Measure brand sentiment, brand perception, and brand identity to predict and achieve powerful emotional responses. Understand how emotional engagement drives brand affinity and purchase decisions; increase your impact and connect with your target audience through emotionally compelling campaigns and messaging.

METRICS THAT POWER INSIGHT

Measure Your Brand Against the Competition

Deploy industry benchmarks and competitive analysis to gain valuable insights into your brand’s performance relative to your competitors. Benchmark key metrics to inform commercial decisions, and optimize your brand awareness campaigns for maximum impact.

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A MADE-TO-MEASURE BRAND AWARENESS TOOL

Flexible Options To Match Your Goals

HOW IT WORKS

The Pillars of Brand Awareness Measurement

Empower a brand awareness strategy built on data, creativity, and emotion using the 3 Fs – Fame, Feeling and Fluency.

INTUITIVE ANALYTICS DASHBOARD

Actionable Metrics For Brand Growth

Access key features, comprehensive data, and insightful reporting to drive brand growth and more strategic commercial decision-making. With Test Your Brand, our intuitive analytics dashboard empowers your marketing team with actionable metrics to optimize brand awareness campaigns and sharpen your brand strategy.

Pricing

ACTIVATE THE BRAIN’S RIGHT HEMISPHERE

Tell a Compelling Brand Story

Engage and captivate your target audience, and the total available market, by telling a compelling brand story that resonates emotionally. Focus on the brain’s right hemisphere to evoke deeper connections, build long-term memory structures, and create an impression that lasts. Our brand awareness tool helps you craft narratives that inspire and drive consumer loyalty through powerful storytelling techniques.

FANCY A CLOSER LOOK?

Request a demo of our brand insights platform

Discover what consumers think about your brand and competitor brands.

Discuss your use cases and business needs
Our experts will give a hands-on demonstration of the product suite
We will show how deep consumer insights can improve your existing goals

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Test Your Ad

Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Innovation picks winners at every scale.

Test Your Innovation

Brand Awareness Platform: FAQs

Why is it important to measure brand awareness?

Measuring brand awareness is crucial for understanding market positioning and customer sentiment. It informs strategic decisions, identifies growth opportunities, and enhances brand recognition. By quantifying brand visibility and sentiment, businesses can optimize marketing efforts and strengthen consumer engagement in today’s competitive digital landscape.

How often should I measure brand awareness?

We recommend regular brand awareness measurement to track performance, gauge campaign effectiveness, and adapt strategies in real time. Exact frequency can vary based on industry dynamics, marketing initiatives, and market changes.

What metrics does System1’s brand awareness platform use?

System1’s brand awareness platform leverages three key metrics: Fame, Feeling, and Fluency – the three Fs – to quantify brand recognition, emotional resonance, and market distinctiveness. These metrics provide actionable insights into consumer perception and behavior, guiding effective brand strategies and fostering sustainable growth in today’s competitive landscape.

How do I form a brand awareness campaign strategy?

Developing a robust brand awareness campaign strategy involves defining objectives, identifying target audiences, leveraging multichannel marketing tactics, and measuring performance metrics. System1’s brand awareness tool supports campaign strategy formulation by providing data-driven insights, enabling personalized messaging, and optimizing audience engagement strategies for impactful brand visibility.

How does System1’s brand awareness tool support digital brands?

System1’s brand awareness tool empowers digital brands by offering advanced analytics, real-time monitoring, and actionable insights tailored for the digital age. It enables comprehensive digital marketing strategies, enhances online visibility, and optimizes brand experiences across digital touchpoints, driving growth and maximizing ROI in the fast-paced digital age.

What other capabilities does System1’s brand awareness tool offer?

In addition to brand awareness measurement, System1’s platform provides robust capabilities for brand monitoring, continuous brand tracking, and iterative brand testing. These features enable ongoing performance evaluation, competitive benchmarking, and agile optimization to ensure brand relevance, resonance, and sustained growth in evolving market conditions.

System1’s Brand Awareness Tool

Measure Brand Perception.
Gauge Brand Awareness.
Predict Long-Term Growth.
&nbsp

Predictive

Agile

Actionable

A selection of the brands we've already worked with

Grow Your Share of Voice

When People Feel More, They Buy More

Measure Your Brand Against the Competition

Flexible Options To Match Your Goals

The Pillars of Brand Awareness Measurement

Brand Recognition and Recall

Brand Mentions

Brand Perception

Actionable Metrics For Brand Growth

Pricing

Tell a Compelling Brand Story

Request a demo of our brand insights platform

The Complete System1 Product Suite

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new

Why is it important to measure brand awareness?

How often should I measure brand awareness?

What metrics does System1’s brand awareness platform use?

How do I form a brand awareness campaign strategy?

How does System1’s brand awareness tool support digital brands?

What other capabilities does System1’s brand awareness tool offer?

Try Test Your Brand

System1’s Brand Awareness Tool

Measure Brand Perception. Gauge Brand Awareness. Predict Long-Term Growth. &nbsp

Predictive

Agile

Actionable

A selection of the brands we've already worked with

Grow Your Share of Voice

When People Feel More, They Buy More

Measure Your Brand Against the Competition

Flexible Options To Match Your Goals

The Pillars of Brand Awareness Measurement

Brand Recognition and Recall

Brand Mentions

Brand Perception

Actionable Metrics For Brand Growth

Pricing

Tell a Compelling Brand Story

Request a demo of our brand insights platform

The Complete System1 Product Suite

Empowering every marketer to create great advertising

5-Star Innovation is 80% familiar, 20% new

Why is it important to measure brand awareness?

How often should I measure brand awareness?

What metrics does System1’s brand awareness platform use?

How do I form a brand awareness campaign strategy?

How does System1’s brand awareness tool support digital brands?

What other capabilities does System1’s brand awareness tool offer?

Try Test Your Brand

Measure Brand Perception.
Gauge Brand Awareness.
Predict Long-Term Growth.
&nbsp

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new