We Are Making A Long Story Short And That’s A Problem

In an article for The Marketing Society, Gabriel Aleixo, Managing Director – Latin America, reflects on marketing strategies that lead to long-term business successes and drive profitable growth.

Here’s the main idea of what I’m about to tell you: a series of marketing campaigns that produce short-term results do not generate long-term results. You need different strategies to generate strong long-term results, which are essential for the growth of any business.

If you agree 100% with this idea, there’s nothing more I can tell you here. You’re welcome to stop reading now, thanks for your time. But, wait! Before you go, please send me a note saying how you apply this approach in today’s marketing world.

 

Head over to The Marketing Society’s blog to read the rest of the article!

 

At System1, we help the world’s largest advertisers make confident, creative decisions that lead to transformational business results. Our powerful ad testing platform (Test Your Ad) and our idea testing platform (Test Your Idea) help brands predict the commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand, our brand monitoring tool which measures the impact of ads and ideas on brand health, ensuring long-term brand growth through predictive success.
Get in touch or book a demo with one of our experts to learn more.

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.