We Are Making A Long Story Short And That’s A Problem

In an article for The Marketing Society, Gabriel Aleixo, Managing Director – Latin America, reflects on marketing strategies that lead to long-term business successes and drive profitable growth.

Here’s the main idea of what I’m about to tell you: a series of marketing campaigns that produce short-term results do not generate long-term results. You need different strategies to generate strong long-term results, which are essential for the growth of any business.

If you agree 100% with this idea, there’s nothing more I can tell you here. You’re welcome to stop reading now, thanks for your time. But, wait! Before you go, please send me a note saying how you apply this approach in today’s marketing world.


Head over to The Marketing Society’s blog to read the rest of the article!

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