Why We Sent Clients Roast Crickets For Christmas
This year we sent some UK clients roasted insects in the post – a nod to a growing food trend. But will the mainstream UK public ever accept it?
Fluent Devices 2: This Time It’s Digital
How To Craft Memorability In Multi-Platform Advertising
Volvo Solves The Self-Drive Innovation Puzzle
Getting self-driving cars from anticipated idea to mass-market technology is a classic Fluent Innovation problem. Volvo might just have solved it.
Reinventing The Condiment
Is there a need to reinvent the condiment?
Rise Of The Machines
In our most recent case study, we look at twenty-four innovative tech releases: there’s something in here to satisfy everyone’s sci-fi needs.
Marketing Legal Weed: Everybody Might Get Stoned
What do you do when you’re launching a product that already has very strong – and very unhelpful – brand associations?
Book Review: Amber Case – Calm Technology
Amber Case’s ‘Calm Technology’ is a manifesto for coping with the coming age of ubiquitous computing. Innovators should take heed.
Fannovation! Why Supporters Have The Best Ideas
Brands come up with limited-run innovations around every World Cup. But it’s the fans who really understand how you need Fluency to move the crowd.
Food Innovation: How Far Is Too Far?
In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado Gelato?
A Fluent Breakfast Success
Crack, scramble, heat and eat! For millions of people making scrambled eggs is a familiar and habitual morning routine. Ore-ida’s new Just Crack An Egg Scramble Bowls build off of this easy System 1 familiar behaviour and is a great example of what at System1 Research we call Fluent Innovation.
Innovating for the Environment
Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product development.
Tips For Innovating In A Tipsy Category
Distinction in the alcohol sector can be tough – rip off the label and often times your brand isn’t unique anymore. Companies must heavily rely on continuous and successful innovation to earn their spot in the top of consumer’s minds.
Subscription Services: Thinking Inside The Box
Subscription services have been a huge consumer success story this decade – can emotional communication and fluent innovation help them take the next step to growth?
A Spoonful Of Fluency Helps The Sugar Go Down
The UK’s new “sugar tax” is part of a wave of regulation hitting food and drinks brands. When laws change, can Fluent Innovation help keep consumers sweet?
Seduce Don’t Persuade: NPD
Brands tend to approach innovation by thinking about “unmet needs”. Instead of persuading a customer to buy something new because it meets their needs, we think you’ll have better results seducing a customer into buying something new because it feels good and has fluency. We call this probing of the market for seductive opportunities Product Landscaping.
“That S*it Will Never Sell!”: Turning Potential Winners into Profitable Launches
Instant Innovation: Just Add Fluency
Especially for young people, instant ramen is the snack that fuels the world. The inventor of the instant noodle, Nissin founder Momofuku Ando, is a heroic business figure. In Japan he has his own museum and was the star of a top-selling “business manga”, a comic adapting the Cup Noodle story.
Fluent Innovation and the Fight for Mental Health
Ollie Aplin, author of ‘This Book Will Make You Stronger’ applies the principles of Fluent Innovation in his new book to improve mental health issues in men.
Happy New Product Development
After festivities and the respite of public holidays, it’s that time of year when we pause for a breath to refocus, re-energise and rebuild. In many ways it is a clean sheet – new diaries, new calendars, perhaps some new socks? And of course there’s the formality of new year resolutions that we hope can make us better versions of ourselves, or at least make us temporarily tougher on our perennial feeble-mindedness.
Fighting Back Against Idea Fatigue
We’ve all heard the figures about the staggering numbers of new products launched every year. But what people don’t often say is that these innovations are rather unevenly distributed. Some categories see only a few major launches. Others see a huge turnover of new ideas. And behind every one that makes it to market there are a throng of concepts that didn’t get that far.
“You Had Me At Hello”: Introducing Fluent Innovation
What makes an innovation succeed? Successful innovations are 20% the new and surprising, 80% the familiar and pleasing. You have to have that core good idea, but so much of what makes the difference between success and failure lies in framing it for acceptance.