This year we sent some UK clients roasted insects in the post – a nod to a growing food trend. But will the mainstream UK public ever accept it?
Getting self-driving cars from anticipated idea to mass-market technology is a classic Fluent Innovation problem. Volvo might just have solved it.
Is there a need to reinvent the condiment?
In our most recent case study, we look at twenty-four innovative tech releases: there’s something in here to satisfy everyone’s sci-fi needs.
What do you do when you’re launching a product that already has very strong – and very unhelpful – brand associations?
Amber Case’s ‘Calm Technology’ is a manifesto for coping with the coming age of ubiquitous computing. Innovators should take heed.
Brands come up with limited-run innovations around every World Cup. But it’s the fans who really understand how you need Fluency to move the crowd.
In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado Gelato?
Crack, scramble, heat and eat! For millions of people making scrambled eggs is a familiar and habitual morning routine. Ore-ida’s new Just Crack An Egg Scramble Bowls build off of this easy System 1 familiar behaviour and is a great example of what at System1 Research we call Fluent Innovation.
Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product development.
Distinction in the alcohol sector can be tough – rip off the label and often times your brand isn’t unique anymore. Companies must heavily rely on continuous and successful innovation to earn their spot in the top of consumer’s minds.
Subscription services have been a huge consumer success story this decade – can emotional communication and fluent innovation help them take the next step to growth?
The UK’s new “sugar tax” is part of a wave of regulation hitting food and drinks brands. When laws change, can Fluent Innovation help keep consumers sweet?
Brands tend to approach innovation by thinking about “unmet needs”. Instead of persuading a customer to buy something new because it meets their needs, we think you’ll have better results seducing a customer into buying something new because it feels good and has fluency. We call this probing of the market for seductive opportunities Product Landscaping.
Especially for young people, instant ramen is the snack that fuels the world. The inventor of the instant noodle, Nissin founder Momofuku Ando, is a heroic business figure. In Japan he has his own museum and was the star of a top-selling “business manga”, a comic adapting the Cup Noodle story.
Ollie Aplin, author of ‘This Book Will Make You Stronger’ applies the principles of Fluent Innovation in his new book to improve mental health issues in men.
After festivities and the respite of public holidays, it’s that time of year when we pause for a breath to refocus, re-energise and rebuild. In many ways it is a clean sheet – new diaries, new calendars, perhaps some new socks? And of course there’s the formality of new year resolutions that we hope can make us better versions of ourselves, or at least make us temporarily tougher on our perennial feeble-mindedness.
We’ve all heard the figures about the staggering numbers of new products launched every year. But what people don’t often say is that these innovations are rather unevenly distributed. Some categories see only a few major launches. Others see a huge turnover of new ideas. And behind every one that makes it to market there are a throng of concepts that didn’t get that far.
What makes an innovation succeed? Successful innovations are 20% the new and surprising, 80% the familiar and pleasing. You have to have that core good idea, but so much of what makes the difference between success and failure lies in framing it for acceptance.
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