System1’s Audience Insights Platform

Audience Insights Tools:
Empower Creative Concepts
Predict Marketing Success

Our audience insights platform offers intelligence into the commercial potential of your ads and ideas.

Test Your Ad (TYA) and Test Your Idea (TYI) predict short and long-term impact, ensuring your creative concepts fuel sustainable brand growth. Meanwhile, Test Your Brand (TYB), assesses their broader impact on your overall brand health.

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Predictive
Agile
Actionable

A selection of the brands we've already worked with

Unparalleled Insights

Create with Confidence

Our mission is to empower advertisers, and guide them towards sound creative decisions that trigger a transformation in business outcomes. Our innovative audience insights platform quantifies emotional impact, providing you with vital intelligence into the potential of your creative efforts.

Enabling you to create with confidence.

Create 5-Star Ads

Understand the Emotional Drivers of Your Target Audience

Our consumer research empowers maximum emotional impact.

This goes beyond vague notions of ‘personalisation.’ Our audience insights tools mean you can understand the nuances of audience behavior and accurately predict their response to your messaging, ensuring your campaigns resonate on a profound emotional level.

Multi-Platform Insights

Our Audience Insights Tools

Our Test Your Ad and Test Your Idea solutions reliably predict ad performance, while Test Your Brand gives clarity and intelligence into your brand health and growth potential. Empower your commercial storytelling with audience insights.

See What Our Clients Have to Say

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts."
Peter Markey Chief Marketing Officer, Boots

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea."
Jamie Peate Chief Brand & Marketing Aldi

Audience Insights Data

Make Data-Driven Brand Marketing Decisions

Our solutions unlock actionable audience insights for your long-term brand marketing strategies. Access emotional response data, and leverage predictive analytics to quantify creativity. Empower your business decisions with comprehensive market research and take your brand marketing to the next level.

Which Platform Is Right For You?

Featured Products

Choose the perfect market research platform from our flexible pricing options. Fast and user-friendly; solutions tailored to your business.

Enhanced Brand Tracking

Measure Brand Awareness. Predict Long-Term Growth

Test Your Brand:
Elevate your brand's trajectory with enhanced brand tracking tools. Monitor brand health, gauge brand awareness, and anticipate long-term brand growth within your industry: gain actionable insights for informed creative and commercial decisions.

Test Your Brand

Robust Ad Intelligence

Identify Trends. Increase Market Share

Test Your Ad: Navigate the ever-evolving landscape of industry trends with confidence. Leveraging uniquely-intuitive research and actionable customer insights, you’ll gain the brand intelligence needed to cultivate a more dynamic and profitable approach. Boost your market share and amplify your share of voice, and seize opportunities to outshine the competition in your space.

Test Your Ad

Predict Your Idea’s Potential

Data Meets Commercial Creativity

Test Your Idea: A gateway to powerful and predictive audience insights. It provides reliable predictors into how a target audience and the wider public will respond to your ideas, and measures the real-time performance of ideas currently on show. What does this mean? It means you can base creative decisions large and small on commercial intelligence, and create a data-backed foundation for long-term brand growth.

Test Your Idea

Pricing

Test Your Brand

Improve brand health.
Predict brand growth

Test Your Brand

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad

Test Your Idea

5-Star Innovation is
80% familiar, 20% new

Test Your Idea

FANCY A GO?

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with one of our experts

Discover what consumers think about your ideas before you take them to market.

Complete the form to book your demo with one of our experts.

Discuss your use cases and business needs
Get a hands-on demonstration of the product suite
Show how deep consumer insights can improve your existing goals

FAQs

What is an audience insights platform?

An audience insights platform is a data-driven tool designed to provide businesses and brands with valuable consumer and creative intelligence. It enables organizations to gain a deep understanding of their target audience, including their demographics, emotions, motivators, blockers, and behaviors, through comprehensive audience analysis.

How does it work?

Our audience insights platform leverages emotional data analysis and market research to offer actionable customer insights. We unpack creativity and provide insight into the 3 Fs – Fame, Feeling, and Fluency – that inform marketing strategies. This leads to increased brand awareness among users, improved market share, accelerated long-term growth, and enhanced brand impact.

What are the core benefits of System1's audience insights platform suite?

The System1 audience insights platform suite offers a range of benefits, including access to real-time consumer research, enabling data-driven marketing decisions and dynamic campaigns. Our solutions ensure that brands can connect with their target demographic, delivering impact and helping produce ads that both resonate with consumers and yield long-term growth.

How can audience insights make a competitive difference?

By providing detailed audience intelligence and facilitating strategic decisions, audience insights empower businesses to adapt to changing industry trends and achieve a more significant impact in their respective industries. Essentially, it gives you clarity into your ads and brand impact within the market, and how you perform against key competitors, empowering your creative and commercial decision-making.

Who uses System1’s audience insight tools?

Our solutions have been vital in the success of numerous brands, leading to increased market share and more effective marketing strategies – our case studies and testimonials from satisfied users highlight how our platform has delivered commercial insights and enabled more informed creative decisions

System1’s Audience Insights Platform

Audience Insights Tools:
Empower Creative Concepts
Predict Marketing Success

Predictive

Agile

Actionable

A selection of the brands we've already worked with

Create with Confidence

Understand the Emotional Drivers of Your Target Audience

Our Audience Insights Tools

Test Your Ad:
Measure Ad Campaign Success

Test Your Brand:
Track Brand Health

Test Your Idea:
Insights For Every Concept

Make Data-Driven Brand Marketing Decisions

Featured Products

Measure Brand Awareness. Predict Long-Term Growth

Identify Trends. Increase Market Share

Data Meets Commercial Creativity

Pricing

Learn More about our Market Research Solutions

Improve brand health.
Predict brand growth

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new

Request a demo
with one of our experts

What is an audience insights platform?

How does it work?

What are the core benefits of System1's audience insights platform suite?

How can audience insights make a competitive difference?

Who uses System1’s audience insight tools?

Try Test Your Brand

System1’s Audience Insights Platform

Audience Insights Tools: Empower Creative Concepts Predict Marketing Success

Predictive

Agile

Actionable

A selection of the brands we've already worked with

Create with Confidence

Understand the Emotional Drivers of Your Target Audience

Our Audience Insights Tools

Test Your Ad: Measure Ad Campaign Success

Test Your Brand: Track Brand Health

Test Your Idea: Insights For Every Concept

Make Data-Driven Brand Marketing Decisions

Featured Products

Measure Brand Awareness. Predict Long-Term Growth

Identify Trends. Increase Market Share

Data Meets Commercial Creativity

Pricing

Learn More about our Market Research Solutions

Improve brand health. Predict brand growth

Empowering every marketer to create great advertising

5-Star Innovation is 80% familiar, 20% new

Request a demo with one of our experts

What is an audience insights platform?

How does it work?

What are the core benefits of System1's audience insights platform suite?

How can audience insights make a competitive difference?

Who uses System1’s audience insight tools?

Try Test Your Brand

Audience Insights Tools:
Empower Creative Concepts
Predict Marketing Success

Test Your Ad:
Measure Ad Campaign Success

Test Your Brand:
Track Brand Health

Test Your Idea:
Insights For Every Concept

Improve brand health.
Predict brand growth

Empowering every marketer
to create great advertising

5-Star Innovation is
80% familiar, 20% new

Request a demo
with one of our experts