It’s going to be a very unusual Christmas. But one thing hasn’t changed – System1 is testing every Christmas ad for long- and short-term effectiveness. We’re testing every single Christmas ad, put them through our testing model, and then rank them from 1 to 5-Star according to their emotional power – their effectiveness.
Department store giant Macy's has had a rough few years, dealing with the changing needs of retail customers and then the Covid-19 pandemic. But.....
Aldi have been building up Kevin as a Fluent Device for years and it pays off with a massive 5-Star ad - he's become part of the UK's Christmas.....
.....
Star director Taika Waititi helmed this Odyssey of an ad getting top-tier scores for Coke. (UK viewers were a bit less moved - 4-Star.....
DFS make a smart move hiring Wallace & Gromit for a carol singing tale. There's a risk in using familiar characters that the brand will be.....
Jewelery brand Pandora smash it with this romantic ad with a great soundtrack and a simple story. A Hallmark Christmas Movie of an ad with.....
.....
.....
.....
Get access to a free Test Your Ad category where you can see all the data on the new Christmas ads as they come in.
