It’s going to be a very unusual Christmas. But one thing hasn’t changed – System1 is testing every Christmas ad for long- and short-term effectiveness. We’re testing every single Christmas ad, put them through our testing model, and then rank them from 1 to 5-Star according to their emotional power – their effectiveness.
The tried and tested favourite from Coca Cola is back and is crowned our official top Christmas ad of 2020! People like the feeling they get.....
Department store giant Macy's has had a rough few years, dealing with the changing needs of retail customers and then the Covid-19 pandemic. But.....
Aldi have been building up Kevin as a Fluent Device for years and it pays off with a massive 5-Star ad - he's become part of the UK's Christmas.....
.....
Star director Taika Waititi helmed this Odyssey of an ad getting top-tier scores for Coke. (UK viewers were a bit less moved - 4-Star.....
DFS make a smart move hiring Wallace & Gromit for a carol singing tale. There's a risk in using familiar characters that the brand will be.....
Jewelery brand Pandora smash it with this romantic ad with a great soundtrack and a simple story. A Hallmark Christmas Movie of an ad with.....
.....
.....
.....
Get access to a free Test Your Ad category where you can see all the data on the new Christmas ads as they come in.
