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Putting on a show in advertising is rewarded with long-term effectiveness

 

When System1’s Orlando Wood takes the stage at Effectiveness Week, you know you’re in for a marvelous and unpredictable show. Maybe you’ll learn about the secrets of the brain, the values of 17th century art, or the best ways to use TikTok memes – or, as in this year’s performance, all three, wrapped up in practical conclusions that move the study of ad effectiveness forward. 

The Timeless Importance of the Show - EffWorks Global 2023

Speakers:

  • Orlando Wood, Chief Innovation Officer, System1
  • John O’Gorman, Global Measurement Lead, Amazon Ads
Watch the Recording
Watch the Recording

Blog Post

2 November 2023

System1: The Timeless Importance of the Show

...

...

Orlando Wood
Chief Innovation Officer at System1, author of Lemon and Look out
Read more
Download the presentation slides

Creative principles for modern media. Establishing mental availability is key to establishing growth. But how can advertisers establish mental availability when attention levels for many digital platforms are so low?

Download the slides from Orlando Wood’s session at EffWorks as he set out the relationship between emotive advertising and mental availability gain.

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