Putting on a show in advertising is rewarded with long-term effectiveness
When System1’s Orlando Wood takes the stage at Effectiveness Week, you know you’re in for a marvelous and unpredictable show. Maybe you’ll learn about the secrets of the brain, the values of 17th century art, or the best ways to use TikTok memes – or, as in this year’s performance, all three, wrapped up in practical conclusions that move the study of ad effectiveness forward.