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From head to toe, fashion is an inescapable part of everyday life. Even those who claim not to care about clothing make purchase decisions based on how a brand or item makes them feel. To sway those decisions, fashion brands need emotional, brand-building advertising that elicits positive responses. The more you feel, the more you buy—whether you’re a fashion fanatic or not!
At System1, we’ve uncovered fashion-forward strategies for achieving long-term and short-term commercial growth. Analyzing over 1,000 ads globally with more than 150,000 real consumers, we’ve learned what engages shoppers most effectively. You may have heard, “If the shoe fits, buy it!” but we say, “If fashion makes you happy, you buy it!”