Stocking Stuffers - System1 Group

‘Tis the final weeks before Christmas, and the perfect time to position your brand for a strong 2025. With the financial year coming to a close for many, you may be dreaming of more than sugar-plums – the ads and ideas that will support long-term brand building. We’re here to help you uncover the most successful ones.

With rapid ad and innovation testing, System1 helps you predict, understand and improve the effectiveness of your ads and ideas. With a variety of Test Your Ad and Test Your Innovation offerings, you can have results back in as quickly as 24 hours to kick off the new year with meaningful insights. 

We’ve hung our stockings by the chimney with care. Now take a look at the System1 solution inside each that will help you Create with Confidence in 2025.

Stocking #1: Test Your Ad Pro (Nat Rep)

Insights are the gift that keeps on giving! Our Pro report predicts the effectiveness of your ad and gives you a deeper look at the emotional responses to your creative. Receive a custom report in just 24 hours for your TV, Digital, Outdoor, Print, Audio ad.

Upgrade to Pro+ to include your choice of Implicit Brand Attributes, Prompted Key Messages and customizable questions.

Latest order*: Thursday, Dec. 19
Delivery date: Friday, Dec. 20

Try Test Your Ad

Stocking #2: Test Your Ad Pro with Custom Sample

Sleigh your messaging with our Pro report with Custom Sample! It allows you to tap into your target audiences in addition to the emotional reactions of the general population. Easily toggle between the different groups to see Star, Spike and Fluency Ratings plus Reasons for Emotion verbatims, Key Associations, Left/Right Brain Features and more.

Upgrade to Pro+ to include your choice of Implicit Brand Attributes, Prompted Key Messages and customizable questions

Latest order: Monday, Dec. 16
Delivery date: Friday, Dec. 20

Try Test Your Ad

Stocking #3: Test Your Ad Pro+ Nat Rep & Custom Sample

This ones got all the tolling holiday bells and whistles! Our Pro+ level unlocks even more insights to help you predict, improve and understand. To get a better understanding of how creative aligns with your positioning, add Implicit Brand Attributes (between 5-15 of your choice), Prompted Key Messages (2-10 messages) and Customizable Questions (up to 5) that offer single or multiple answers, scaled grids, time pressure responses and more.

Latest order: Monday, Dec. 16 for Cutom Sample
Tuesday, Dec. 17 for Nat Rep
Delivery date: Friday, Dec. 20

Try Test Your Ad

Stocking #4: Express & Expert Guidance

You’ll be a shining star with our Guidance offering! Get bespoke suggestions for improving your creative that draws on the best ideas in psychology, behavioral and marketing science. Express Guidance is a detailed analysis with a quick turnaround time while Expert Guidance gives you an even deeper overview of what’s working well and where you can further enhance your effectiveness.

Latest order*: Thursday, Dec. 12 for Expert Guidance
Wednesday, Dec. 18 for Express Guidance
Delivery date: Friday, Dec. 20

Try Test Your Ad

Stocking #5: Test Your Ad Audit

Unwrap your ad performance with Test Your Ad Audit, a comprehensive review that not only highlights your brand’s performance, but also gives you a clearer picture of your category, all thanks to our Test Your Ad Premium database of more than 125,000 ads. You’ll get a video consultation with a Creative Guidance Expert to walk you through the findings and highlight best practices to improve the effectiveness of your ads.

Latest order*: Monday, Dec. 9
Delivery date: Friday, Dec. 20

Try Test Your Ad

Stocking #6: Test Your Innovation Essential & Pro (Nat Rep)

It may be cold outside but innovation is heating up! Our Test Your Innovation platform helps you predict the commercial potential of your ideas, from new product development to taglines, packaging, concepts, logos, characters and even potential spokespersons and collaborators. Find out which ideas make customers jolly. After all, the more people feel, the more they buy!

Latest order*: Wednesday, Dec. 18
Delivery date: Friday, Dec. 20

Try Test Your Innovation

Stocking #7: Test Your Innovation Pro with Custom Sample

Merry marketers will love the extra audience insights that a Custom Sample provides. We’ll collect emotional response data about your ideas from the Nat Rep audience as well as your target audience so you can easily compare in-market potential and understand what elements are driving or hindering success.

Latest order*: Wednesday, Dec. 11
Delivery date: Friday, Dec. 20

Try Test Your Innovation

Stocking #8: Test Your Innovation Guidance

The System1 elves are ready to tinker with your ideas in our workshop. With Guidance, you get a dedicated session to walk through the findings of the testing and discuss how you can further improve your ideas to drive the right mix of happiness & surprise (80% and 20% respectively) among consumers.

Latest order*: Monday, Dec. 16
Delivery date: Friday, Dec. 20

Try Test Your Innovation

*Final stim required by this date. Timings applicable for Nat Rep samples in the following markets: US, UK, Australia, China, Singapore, and Brazil. Please contact your System1 representative for other markets.

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